Head of Marketing

Location
England,Nottinghamshire,Bingham
Salary
Negotiable
Posted
22 Sep 2017
Closes
20 Oct 2017
Ref
13861256/001
Contact
Kate Upton
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
An exciting opportunity for a Head of Marketing to lead a small team within this specialist technology business.


Client Details

A specialist technology business based in Bingham.


Description

The Head of Marketing will lead a small team but still remain 'hands on' in all Marketing activity, responsibilities include:



* Manage marketing efforts across all lines of business and marketing channels including live events, advertising, website, online, social, video and telemarketing.





* Manage media relations efforts across print, online and social





* Lead and grow a team of multi-disciplinary professionals to help scale the marketing efforts over time (currently consisting of an events manager, a marketing assistant, a freelance content writer and external PR & SEO agency)





* Manage content development efforts across brochures, flyers, white papers, case studies and success stories





* Own the entire marketing process from idea to execution to measuring ROI





* Create a content calendar for the company and partner with internal and external resources to ensure original B2B content get produced for video, blogs, white papers and webinars





* Execute profitable lead generation campaigns across all marketing channels





* Closely monitor and analyse performance of all demand generation activities and make and implement optimisation recommendations on a regular basis





* Develop and manage a closed loop lead management process with sales to maximise marketing and sales investment





* Manage and build a world-class customer and target prospect database with multiple relevant contacts per target organisation





* Regularly identify growth opportunities and areas for additional marketing resource investments





* Communicate demand generation strategy and results across the entire company and work with the executive team to ensure successful execution


Profile

The successful candidate will have a demonstrable track record within B2B marketing , ideally gained in a technology business. In addition you will have:



* Experience in marketing with particular emphasis on demand generation





* Extensive experience with setting up and managing successful marketing campaigns across events, advertising, website, online, social, video and telemarketing





* Experience leading a team of multi-disciplinary professionals to successfully plan and execute marketing programmes





* Strong understanding of the marketing funnel and steps required to move prospects from enquiry to qualified lead and sales validation





* Proven experience working closely with sales as a partner to drive revenue





* Experienced used of marketing automation software such as Marketo, Eloqua, Pardot and/or Hubspot





* Results-oriented professional with a proven track record of getting stuff done and achieving goals





* Top-notch quantitative and analytical skills with an ability to turn data into actionable highlights





* Excellent written and verbal communication skills for internal and external audiences





* Desire to work in a fast paced environment where your work is critical to the company's long term success


Job Offer

£competitive + benefits