Marketing Manager

Location
England,Hampshire,Portsmouth
Salary
£30000 - £35000 per annum
Posted
15 Sep 2017
Closes
13 Oct 2017
Ref
13859487/001
Contact
Helen Smith
Job Discipline
Communications
Experience Level
Manager
Sectors
Education
Contract Type
Permanent
Hours
Full Time
Marketing Manager position working for an independent school based in Portsmouth.


Client Details

Independent School


Description

You will be responsible for the following:



* Develop the whole school marketing strategy including product development, multi-channel communications plans, community engagement programmes, business to business networking, event management and parent engagement programmes to support enrolment growth across the whole school





* Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies





* Apply customer and market insights





* Monitor and report on competitor activity





* Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points





* Liaise with Admissions Officer regarding all matters pertaining to recruitment and retention of pupils





* Manage the marketing budget and ensure activities are planned within agreed budgets





* Implement the termly marketing plan to deliver on the Marketing strategy





* Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness





* Responsible for the proactive communication and advertising of all school recruitment events and open days





* Manage the school website and social media platforms; ensuring accuracy, reporting on traffic, running campaigns and exploring opportunities for school enquiry generation.





* Responsible for the content and images used across the school's offline, online and social media platforms as well as the running of digital marketing campaigns


Profile

We are looking for someone who has multi-channel marketing communications experience ideally from Education.


Job Offer

£35,000 + benefits

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