Digital Revenue Manager

Recruiter
Location
Trowbridge, Wiltshire
Salary
Competitive Salary + Bonus + Benefits
Posted
15 Sep 2017
Closes
15 Oct 2017
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time

Overview:

Wiltshire Farm foods is part of the apetito group, who are a German family owned and managed multinational frozen food business. Wiltshire Farm Foods is approaching a £100m retail brand who source, manufacture and distribute frozen food through a national network of locally owned, managed and community based franchisees. 

This is a consumer led brand and we have some really exciting plans that will develop over the next 12-18 months. 

This is a key role within the Wiltshire Farm Foods business unit and is an important addition to the team to help drive our growth and innovation agenda. The role offers a great opportunity for a highly commercially focused, driven and ambitious digital marketer who is comfortable working in a commercially accountable retail environment, to make a real difference 
The successful candidate will be an experienced digital marketer with a proven ability in delivering successful digital strategies and growing revenue using a full suite of digital marketing tools and working with leading digital marketing agencies.
 
N.B. This is a permanent role, however would welcome applications from candidates' looking for interim/ fixed term roles.

Responsibilities: 
•    Revenue accountable for www.wiltshirefarmfoods.com 
•    Manage and develop Wiltshire Farm Foods brand website and drive its future development and consumer engagement
•    Collaborate with category marketing and wider marketing team to gain superb consumer engagement and loyalty 
•    Collaboration with our internal dev-ops team to deliver integrated digital strategy and
•    best practice both internally and for our customers
•    To manage digital marketing agencies on all aspects of the digital marketing mix
•    To drive revenue and demonstrate double digit growth in the channel 
•    To optimise and drive conversion through the various digital marketing tools 
•    To balance budget and activity on a monthly basis 
•    Manage a team a support their development and accountability
•    Work with the internal IT team and the retained external digital technical development agency to develop the evolution of the site

Qualifications: 
Essential: 

•    Be confident in the use of all the standard digital marketing tools & techniques e.g. SEO, PPC, display, affiliates, retargeting, CRM, 
•    Significant digital marketing experience in ideally a retail or similar trading environment 
•    Strong team player
•    Be confident in working with sophisticated digital marketing agencies 
•    Be commercially focused and numbers driven 
•    Proven digital marketing and website development experience
•    Significant experience of working with Google Analytics 
•    Consumer research and insight 
•    Degree or equivalent in Business or Marketing

Desirable:
•    Experience in writing website copy
•    Some technical knowledge would be helpful
 

Personal Qualities:
•    Highly Commercial marketer 
•    Strong communicator
•    Comfortable with being revenue accountable and developing and executing plans to deliver the sales.
•    Excellent communication skills
•    Passionate and enthusiastic
•    Numeric and Analytical
•    Team player
•    Strong manager and networker