Digital Marketing Manager
Digital marketing manager - Beauty and Haircare
6 month contract - temp to perm / Reporting into marketing directorSummary: An exciting opportunity has arisen to join a luxury haircare brand in the role of Digital Marketing Manager on a 6 – 8 month (TBC) fixed term contract, the role will be responsible for designing and building a new international website along with the internal teams and external digital and website agency. As well as establishing the digital function and future planning internally.
Ideal Candidate: You will be an excellent communicator, good with people, able to think on your feet and use your initiative at all times. You will be experienced in website design (specifically on a Magento platform) and have a proven track record in build from conception through to launch, you will be proficient in SEO, PPC, email management and social media. It’s essential that you have been responsible for / have managed digital agencies in your previous employments. You must be extremely organised and efficient, able to manage many different stakeholders and have a strong attention to detail.
Importantly the role is to upskill the wider marketing team and help develop strategies and planning for future management of the organisations digital marketing. We need someone with a strong digital experience across many projects and brands to help establish the function and set “best practice”.
Prior beauty experience would be beneficial
- Plan, define and implement the website build
- Agency management
- Deliver the company’s brand across the web function
- Optimise customer journeys and conversion
- Content management and implementation
- Create monthly reports to be circulated to key stakeholders
Establishing the Digital Function
- Help devise strategies to drive online traffic (content, CRM)
- Act as a champion for digital analytics, ensuring effective reporting is in place, insight reporting, customer journey and segment analysis
- Establish the systems and workflow to manage social and content
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