Senior Campaign Manager

Location
England,West Yorkshire,Leeds
Salary
£45000.00 per annum + Benefits
Posted
12 Sep 2017
Closes
10 Oct 2017
Ref
3094080
Contact
Samantha Peet
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Senior Campaign Manager
£45,000
West Yorkshire

A leading B2B organisation based in West Yorkshire

Due to increase in activity, my client is actively looking for a Senior Campaign Manager to join their growing Marketing & Product team. This role is responsible for creating and executing a multi- channel marketing campaign plan to help drive key metrics across the business - both B2B and B2C.

Responsibilities

* Manage a marketing and business activity planner across operations, helping to pull together product, IT and communications.
* Lead the implementation of a new brand look and feel across the business, estate and assets.
* Become the brand champion, driving consistency in look feel, tone and message.
* Create, drive and implement B2C & B2B integrated campaigns, to acquire customers and feed into the CRM programme.
* Implement and manage the tracking of all campaigns, delivering regular updates to the business - including successes and opportunities Vs KPIs, ROI
* Write, edit and proofread copy for all materials/campaigns, working closely with digital and channel teams.
* Be a champion for the brand, driving successful implementation of new brand creative
* Ensure accuracy and compliance of marketing activity and provide sign off of key campaigns
* Build & develop a market map of key competitors.
* Curate market data to inform campaigns and evolution of the brand
* Drive regular communication and feedback sessions with internal stakeholders

Personal Profile

* Experience creating, implementing and driving brand, product and communication campaigns across a B2B and B2C organisation
* Ability to review, revise and analyse campaigns to drive ROI and profitability.
* Communication- written and verbal. You will be expected to communicate campaigns to the wider business and clients.
* Management - expert management of agencies as well as a small in house team, with an ability to delegate effectively.
* Project management - managing budgets, workloads and outcomes efficiently and effectively.
* Numerical skills - ability to manage the budget; understand media metrics to target consumers.

If you have the above experience and are actively looking for a new opportunity, please do not hesitate to contact me.

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