Senior Digital Marketing Manager

Location
England,West Yorkshire,Leeds
Salary
£50000 per annum + Benefits
Posted
12 Sep 2017
Closes
10 Oct 2017
Ref
3096526
Contact
Samantha Peet
Job Discipline
Insight, Marketing (General)
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Senior Digital Marketing Manager
West Yorkshire
£50,000

A leading B2B organisation based in West Yorkshire

Due to an increase in activity, my client is looking for a Senior Digital Marketing Manager, to take the lead in developing successful digital marketing strategies for the organisation. This role is responsible for all digital marketing matters across the business and will contribute to all critical forums around the business, including interfacing with the UX team and Product team.

Responsibilities

* Build and own the Digital Roadmap.
* Give strategic leadership to and manage all digital marketing channels, including SEO/SEM, email, database, social and display campaigns.
* Lead the marketing acquisition & growth strategy in the digital space, identifying new ways to engage customers
* Build a CRM programme and identify platform that takes customers from acquisition, through incubation and onto lifecycle management.
* Manage and build an online content approach, building in SEO and Google Analytics.
* Oversee a social media strategy that helps communicate the organisational values and purpose in the market.
* Provide the business with critical ROI / KIP measures for all key campaigns and activities.
* Identify trends and insights in digital media that optimise spend/performance against ROI/KPIs
* Identify robust approaches to testing effectiveness of campaigns, using A/B and conversion tests.
* Take ownership for UX across the website, understanding and responding to the different requirements from different customer groups.
* Work closely with Product team to bring product experience to life across all digital assets.

Personal Profile

* Strong networking and relationship building skills
* Coaching and mentoring skills to develop the team.
* Strong analytical skills
* Experience as a senior manager in a faced paced business
* Excellent communicator able to communicate at all levels and adopt a flexible & consultative approach
* Extensive experience in digital marketing
* Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media or display campaigns
* Ability to lead a the digital vision for the team and wider business
* Ability to think strategically, whilst achieving results in immediate areas of responsibility.
* Previous familiarity/use of Customer Insight as a basis of planning
If the above opportunity is of interest to you and you have the experience detailed above, please do not hesitate to contact me.

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