Are you an experienced Brand Manager with a background in wine? This is a fantastic role to join a leading company where you will have autonomy to really make your mark. Working on this premium portfolio, you will evaluate key brand challenges, drivers and growth opportunities, analysing data sources to inform mid-long term strategy.
You will have experience in developing and delivering full comms activation- both ATL and BTL. You may have had a local or regional role where you have been instrumental in the implementation of brand toolkits and developing local market activations. Commercially aware and results drive, you will have a proven track record in assessing brand performance - including pricing, shopper and market segmentation, competition, SKU optimisation, channel and portfolio strategy.
This is a full mix role where you will be involved in the development of NPD ideas and lead the launch of these to market. You will also be involved in media planning, creative briefing and on-pack initiatives. To be considered for this role you must currently be working in the Wine industry in a brand management role. You will need significant knowledge and experience working with the UK on and off trade. A passion for wine and strong knowledge is essential, preferably to WSET level.
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