Senior Marketing Analyst

Carter Murray
02 Sep 2017
30 Sep 2017
Neil Cuthbertson
Job Discipline
Market Research
Experience Level
Contract Type
Full Time
Carter Murray have partnered with one of the most recognisable global Superbrands which is going through an exciting period of transformation.

My client is recruiting a Senior Marketing Analyst, with a remit across Europe, using data and analytics to understand the performance of marketing activities against a range of marketing/ business KPI's.

With the ability to interpret results within the context of the market dynamics, working alongside client and partner teams to identify key learnings to inform co-marketing activities.

With the ability to synthesise results and insights to identify marketing refinements and inform future planning you will identify how performance insights can deliver commercial improvement.

Daily activities will include:

* Extract and transform data, available from a variety of sources
* Conduct data analysis to fulfil business requirements e.g. build scalable tools/ dashboards in Tableau or any other approved applications
* Provide feedback to data custodians on the acceptable data structure needed for reporting and analysis. Data custodians to make changes to their data sets as and when required
* Create process documentation and manage version controls
* Support lean working by reducing silos and rework to save time and effort

The role will require a self-starter with strong analytical skills, creativity and solid executional marcoms experience (including digital) as well as being a natural relationship builder

As a minimum, you will have;

* Analytical skills & ability to work and communicate the benefits of data/ fact-base and ability to deliver results in SQL, Tableau, SAS, MicroStrategy, Excel
* Strong data visualisation skills
* Ability to work with large and disparate data sets
* Preferably;

* Working knowledge of R, Alteryx, OpenRefine, Apache Hadoop, Apache Hive, Tableau Server, SSAS (Cube), Rally, NoSQL
* Understanding of the: Data, Business Intelligence and Analytics industry, business levers in banking/ payments that drive revenue, lower cost, manage risk

* Educated to degree level
* Strong problem solving, stakeholder management/ negotiation, project management capabilities and skills in communication especially knowledge management - SharePoint, Intranet site development, case studies
* Excellent interpersonal skills and proven ability to communicate technical information to a non-technical audience
* Hands on experience with Python, SQL, Microstrategy, Tableau and SAS
* Experience of marketing and communications plans within a multi-national organization
* Excellent communication skills and able to present confidently to senior stakeholders
* Worked across divisions including; Marketing, Sales, Finance and Operations, ideally within a multi-national

Strong project and programme management skills

The role will be based in fantastic London offices, a brilliant working culture with excellent career opportunities and remuneration packages are on offer.

SR Group is acting as an Employment Agency in relation to this vacancy.

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