Assistant Brand Manager (FMCG)

England,Greater Manchester,Manchester
£30000 per annum
31 Aug 2017
28 Sep 2017
Nicky Price
Experience Level
Contract Type
Full Time
My client, a global consumer durable business based in Manchester is now looking to recruit a Assistant Brand Manager to join their marketing team. Whilst supporting two Brand Managers on various brands, you must have extensive brand management or trade marketing experience within an fmcg/consumer durable environment.

Key Responsibilities:
Supporting Brand Managers you will assist with the development and delivery of strategic brand plans at both B2B and B2C level, across Europe to ensure challenging growth and profit targets are achieved
Adhering to brand guidelines and tone of voice
Assisting with the brand proposition, brand communication and brand range across offline and online channels
Achieving overall brand sales and profit supporting B2C and B2B channels
Developing, owning and executing annual strategic brand plans alongside the Brand Managers
Understanding distribution channels, customers and consumers intimately to deliver insights to product brand growth
Working closely with all Sales teams to share objectives and harmonise customer promotion plans
Presenting compelling sales arguments to customers, making recommendations
Delivering consistency, clarity & single-mindedness at every brand touch point.
Precise briefing to retail customers
Liaising with third party agencies
Devise and execute 'B2C' and 'B2B' marketing initiatives for instore display, pos, space planning etc
Design, advertising, public relations, sales promotion, pos and digital/social media
Managing and delivering a new product development and innovation pipeline to hit all customer range windows for both B2B and B2C markets
Competitor and shopper insight reporting and analysis
Compiling Multi-lingual packs and sku rationalisation
Support budget management and ROI delivery
Attending events/trade exhibitions, uk and abroad
Any other Ad Hoc projects

Skills Required:
Educated to Degree level
Must have recent experience of Brand Marketing/Trade Marketing within a fmcg/consumer product environment
Ability to devise and implement strategic marketing plans
Experience of brand marketing, promotions, pos, instore displays, advertising, brochures, leaflets, sales presentation packs etc
Trade marketing experience, ie space planning, would be desirable
Some knowledge of digital marketing/social media channels
Good presentation skills
Strong communication skills
Fluent in german or french is advantageous not mandatory
Excel, PowerPoint, Word competence
Commercial acumen
Salary up to £30k
Flexible hours (35hr week) (finish early on Friday's)
24 days holiday + bank holidays
Car park
Life assurance

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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