Head of Marketing and Product Development

Better Placed
England,North Yorkshire
£60000 - £80000 per annum + Competitive Package
30 Aug 2017
27 Sep 2017
Rian Hoey
Job Discipline
Innovation & NPD
Experience Level
Contract Type
Full Time
Better Placed are delighted to be working in partnership with a growing brand in the healthcare sector who are keen continue their impressive growth by appointing a new Head of Marketing and Product Development.

A key position within the business, your role will cover all aspects of the product development process, working closely with a range of internal stakeholders and providing killer market insight to develop a future product strategy.

You will also have strategic responsibility for all marketing activity with a large portion of the role involving digital/ecommerce and a small team to manage.

You will have proven experience of successfully executing marketing and digital initiatives including the conception, inception and creation of new products and services.

Key responsibilities:

* Managing the NPD process with a range of internal teams to deliver market-leading initiatives.
* Launching new products to market and providing continuous analysis.
* Ownership of the marketing budgets and channel selection with a heavy focus on ROI, ensuring consistency across all marketing channels.
* Managing and leading the synchronisation of the various departments in integrating and supporting new initiatives and new product development.
* Develop, identify and exploit opportunities for future growth through innovation.
* Analysing market insight and trends to exploit new opportunities.
* Leading teams to conduct thorough marketing research methods for strategic innovation that lead into new initiatives.
* Managing budgets and resource allocation for all projects and initiatives.

The ideal candidate will have:

* Strong management skills with the ability to lead and inspire others.
* A flare for innovation and be highly creative.
* Commercial awareness.
* Experience of project management.
* Experience of successfully developing and bringing new products to the market.
* Have a strong knowledge of digital marketing/eCommerce.
* Have experience of linking customer CRM, marketing and IT.

This excellent Head of Product and Marketing opportunity is based in North Yorkshire and is commutable from Leeds, York, Harrogate, Thirsk, Hull and surrounding areas.

To be considered for this Head of Marketing and Product Development vacancy, please apply now with your latest CV.

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.