Brand Manager (SPIRITS) - HOMEBASED

5 days left

Location
England
Salary
£30000 - £35000 per annum
Posted
30 Aug 2017
Closes
27 Sep 2017
Ref
13854670/001
Contact
Christopher Arbid
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
FMCG
Contract Type
Contract
Hours
Full Time
Direct brand management of the Whisky portfolio

Management of an Assistant Brand Manager on Mahiki Coconut Rum (started July 2017).


Client Details

My client are one of the most successful independent drinks distributors in recent years.


Description

* Implementation of marketing programmes - for this brands portfolio this is in the most part consumer / trade events focussed with supporting social media & PR campaigns

* Brand and activation planning - utilising market and brand knowledge with creativity to develop the brand plan and gain buy in from multiple stakeholders.



* Management of ABM on Mahiki Brand - training and supporting in all Mahiki elements of ABM role

* Ensure aligned cross-sector promotions to maximise impact and ROI

* Develop and deliver customer specific selling stories and activation plans



* Successful launch any future ABG NPD, ensuring sales team understanding and implementation of launch plans

* Budget management - understanding and controlling investment to deliver budgeted brand profit

* Briefing and tracking sales team activation

* Providing brand training (in conjunction with wider Ambassador teams if this becomes applicable)

* Working with the logistics team to ensure forecasts and are optimised

* Key day to day point of contact for Brand Principals

* Sending monthly sales data to Brand Principals with performance analysis

* Coordinating, preparing and presenting quarterly business reviews with Brand Principals



* Responsible for all day to day Management of the brand and ad hoc queries

* Living and owning the brands in the UK market place


Profile

The successful candidate with have Brand Management experience of Spirits portfolio.


Job Offer

HOMEBASED WORK - £35,000 per annum plus benefits - 12 month contract

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