Senior Marketing Manager

Location
England,Hertfordshire
Salary
£60000 - £70000 per annum + 20% bonus
Posted
23 Aug 2017
Closes
20 Sep 2017
Ref
13852436/001
Contact
TL - Simon Plested
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
The Senior Marketing Manager will provide the strategy and planning for the retention and acquisition of customers. This involves leading on TTL and loyalty campaigns across all channels, leading a team of 4 direct reports.


Client Details

Blue chip leisure business based in Hertfordshire with an excellent reputation offering a superb working environment.


Description

* Create, develop and own the Master Campaign 'one plan' events calendar which is the key communication tool to the business showing marketing activity & plans
* Campaign planning and reviews - lead the development, creation and review of all marketing campaigns, ensuring that effective processes, meetings and governance are all in place
* Lead all ATL media planning
* Retention strategy - lead strategic direction of the retention programme achieving the business targets
* New customer acquisition strategy
* Owner of Brand tracking performance and development
* Local marketing - lead support for all sites, develop POS campaigns and local marketing campaigns
* Accountability for publication of weekly marketing performance reports and dashboards
* Own relationship with media buying, brand agency and internal Data hub team
* Owner of ATL and BTL media budget management


Profile

* You will be seen as a leader of people nurturing a high performance culture where everyone's contribution is recognised, where talent thrives and rewarding careers are built
* You will have worked in a data led environment and have a clear ability to provide conclusions and solutions
* You will have a strong level of experience within data led multi-channel campaigns development, loyalty programmes, new guest acquisition strategy and local marketing
* You will be comfortable developing presentation, reports and presenting these to the senior leadership teams
* You will be strong at building relationships


Job Offer

Competitive package.