Senior CRM Executive

Location
England,Cheshire,Chester
Salary
£30000 per annum + Bonus
Posted
22 Aug 2017
Closes
19 Sep 2017
Ref
7025064
Contact
Nicky Price
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
My client, a UK leading online business is now recruiting a Senior CRM Executive to join their busy, dynamic Marketing team based in Chester. If you have a strong CRM background with some digital marketing/campaign management experience within a commercial capacity my client will be keen to see you.

Key Responsibilities:
Focus on vertical performance; covering annual renewals and conversion of new enquiries
Drive to shared personalization goals through CRM campaigns
Connect new and existing tactics to wider lifecycle programming
Support in the development of the vertical retention strategy through promotional communications
Build and maintain collaborative working relationships with commercial teams to ensure current opportunities are maximized to deliver Group CRM goals
On-going optimisation of campaigns
Ensuring customer / data insights are used to develop and manage campaign plans
Interpretation of results from various reports to drive action
Provide customer insight to influence and contribute to decision making and thinking
Identify & deliver innovative contact methods to target customers
Acting as the customer champion for your vertical within the business
Competent use of the designated ESP platform (Salesforce Marketing Cloud)
Share campaign learnings across wider team
Responsible for CRM program vision - together with line manager and analyst team.
Drive the vertical rebuy rate and maximise revenue.
Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to our target audience
Ensure data protection/compliance is followed within team procedure/activity

Skills Required:
Educated to A' Level/Degree standard
Must have some experience of working in a Digital/CRM/eCRM mixed marketing role within a commercial environment ie, digital agency or client side, flexible on sector, preference would be retail/financial sectors
Experience of using automation tools, ie salesforce, dynamics
Possess experience of email marketing, digital marketing & campaign management
Team management experience
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to target audience
Ensure data protection/compliance is followed within team procedure/activity
Proven accountability for delivering strategic, creative and effective campaigns and programs
Experience of developing customer needs/value based propositions, e.g. cross sell strategies
Experience of producing and critiquing creatives, and involvement with sign-off of communications
Ability to work across multiple teams with a variety of stakeholders
Proven campaign administration
Excellent IT skills, including knowledge of Excel, PowerPoint, web metrics packages.
A flair for data driven and communications strategy development
Knowledge of Kanban boards, and Lean methodology - desirable
Proven experience of developing CRM as a strategic channel within business

Company Benefits:
Salary £30K + Bonus
Flexible hours (8am-4pm/10am-6pm)
27 days holiday + bank holidays
Car Park
Pension up to 5%
Private medical care
Pension
Breakfast and lunch provided
Please only apply if you have the relevant skills above

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.