A specialist travel business is looking to appoint a Marketing Manager. In this newly created role you will be responsible for delivering the integrated marketing plans required to achieve the commercial, brand and customer targets for the business. Your main focus will be leading marketing activities of offline B2C, trade and ATL communications. You will also manage the integration of all channels and co-ordination across digital media, online, content, PR and trade marketing. The successful candidate will have marketing planning and campaign management experience across digital and offline channels with an emphasis on direct marketing. You will have proven success in delivering high volume of retail/trading or performance marketing activity at a management level. You will have an analytical eye and a good understanding of digital media metrics. Travel industry experience would be advantageous but not essential.
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