Brand Advertising Manager

Recruiter
Location
Welwyn Garden City, Hertfordshire
Salary
Competitive
Posted
04 Aug 2017
Closes
01 Sep 2017
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time

Job Purpose

Ocado.com is a pioneering online grocery delivery service that is revolutionising the way people shop for food. Unlike old-fashioned supermarkets, we don't rely upon a network of large chain superstores, but on a 'centralised distribution' business model. We depend on innovative technology-driven solutions to deliver our world class service. We're still growing fast, so we're on the lookout for people with extraordinary drive, passion and talent to help keep us moving forward at a pace.

This role has been created to transform Ocado into a distinctive, evocative brand advertiser. The right candidate will own and develop the experiments in brand marketing that we have executed so far and take us to the next level in explaining what we stand for to a wider audience. They will help build a platform that, alongside existing strong Performance Marketing, Creative and Branding functions, will help Ocado reach new, high-potential customers.

We’re looking for a smart, numerate, inquisitive individual with a passion for understanding what motivates consumers. The perfect candidate will be able to evaluate new ideas and examine how brand communications work across different media.

Roles & Responsibilities

· Commission and use research to identify key market segments and effective positioning

· Design above the line multi-channel campaign strategy

· Justify use of budget for expanding brand advertising scope

· Devise campaign-specific KPIs and put in a place a reporting structure to effectively assess and report on success

· Work on achieving buy-in with colleagues and senior management

· Collaborate with internal PR, Creative, Performance and Digital Marketing functions to produce integrated, effective campaigns

· Manage external suppliers and retained agencies where appropriate to ensure effective delivery of projects to time and budget

Knowledge, Skills & Experience

· Strong experience in working for consumer marketing organisations with a track record of delivering impactful, effective integrated above the line marketing campaigns

· Evidence of proposition development and setting above the line campaign strategy for a growth brand

· Evidence of understanding appropriate ad testing approach

· Evidence of evaluating media agencies and media plans

· Ability to explain the successes and failures of previous strategy execution and demonstrate learning from the experience

Business Competencies

· Commercial acumen, able to help us evaluate when and how it is worthwhile to invest in brand advertising and reputation for medium and long-term customer growth

· Highly articulate, thoughtful individual able to balance past experience with open mind for new approaches

· Resilient, able to navigate constraints and resource considerations to achieve the best outcome

· Credible, able to interact with and influence senior stakeholders

Key Customers

· Head of Marketing and Grocery Insight

· Director of Retail and Marketing

Key Collaborators

· Commercial Manager for performance acquisition

· Head of Creative

· Head of Brand

· PR Manager

· Research / Insight Manager

· 3rd party agencies

Benefits

· Private Pension Contributions from Ocado

· Life Assurance

· Private Medical Insurance

· Income Protection

· Employee Assistance Programme (24 Hour Confidential Advice and Counselling Service)

· Ocado 15% Discount with Free Deliveries

· Interest Free Train Ticket Loan