Brand Manager - Pharma OTC

Location
England,London
Salary
Negotiable
Posted
31 Jul 2017
Closes
28 Aug 2017
Ref
13843746/001
Contact
Sevda Savas
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
The Brand Manager manages all aspects of product development, launch planning, key account presentation/liaison including research management and management of agencies to develop strategy and ongoing commercial/financial goals.


Client Details

Leading pharma healthcare business with a broad portfolio of OTC products


Description

Some key responsibilities will include:

* Brand strategy development and activation (in-store, digital, PR and advertising)
* Build innovative and effective digital marketing plans through targeted, multi-channel communications.
* Work with sales manager and directly with e-commerce partners to promote
* Support the development of key product claims for Healthcare Professionals/ Consumer
* Manage P & L and control allocated promotional budget
* Manage external agency relationships and ensure work is delivered on time and within budget
* Manage Research Projects


Profile

The ideal candidate will have:

* 2 or more years of professional experience in a Marketing role
* A strong understanding and experience of selling and marketing in the pharmacy channel with ideally OTC medicine or healthcare brands
* Comfortable with the science behind medicinal products, and credible to interact with healthcare professionals including KOLs
* Specific experience of e-commerce involving working with on-line retailers to list and promote healthcare brands
* Experience in setting up and implementing digital marketing / social media campaigns


Job Offer

There is a competitive package on offer

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