Marketing & Communications Manager

4 days left

Location
England,Middlesex
Salary
£65000 - £70000 per annum
Posted
28 Jul 2017
Closes
25 Aug 2017
Ref
13845784/001
Contact
Hannah Denhart
Job Discipline
Communications
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
My client is looking for an experienced Marketing and Communications manager to join their team in Middlesex. To support the businesses revenue growth objectives and effectively design, build and manage an integrated marketing communications strategy.


Client Details

My client is a world leading specialist and expert in what they do - providing technology solutions to the aviation industry across the globe. Their head office in Middlesex is home to just a handful of their 4,700 employees.


Description

The Marketing and Communications Manager will be responsible for:

* Planning, designing and managing marketing programs and campaigns, that directly drive delivery of the sector marketing business objectives
* Working with Sector Marketing to define and build a content strategy
* Collaborating with online marketing to create integrated campaigns
* Defining and implementing associated internal communications
* Maintaining brand integrity to protect or strengthen brand value
* Planing, designing and building Industry Insight papers
* Defining and managing the online sector marketing strategy and related content creation with the result of driving internet traffic (SEO) and increasing engagement online
* Ensuring sector content on the site is up-to-date and relevant
* Exploiting the site statistics to understand whether improvements in site structure are necessary
* Defining and managing SEA/ Paid SM campaigns
* Managing the day to day engagement of the agencies
* Collaborating with the Online Marketing team and Content Marketing team to implement SEO/SEA optimisation recommendations from the agency such as optimisation of landing page copy to improve SEA performance
* Managing global campaign expenses, staying on budget


Profile

The successful applicant will:

* have a background in B2B/Information Technology
* have an understanding of the aviation industry
* be data-driven, analytical and strategic
* have proven global experience
* have previously managed online promotional channels, SEO/SEM, email, paid and unpaid
* have excellent written skills


Job Offer

Up to £70,000 + benefits

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