Marketing Director

Recruiter
Location
Gloucestershire England
Salary
£70,000 to £75,000
Posted
26 Jul 2017
Closes
31 Aug 2017
Experience Level
Director
Contract Type
Permanent
Hours
Full Time

RAF Charitable Trust Enterprises is the commercial arm of the RAF Charitable Trust, and best known for staging the renowned Royal International Air Tattoo (RIAT) at RAF Fairford each year.  Profits from RIAT are the prime source of funding for RAFCT’s grant giving activity which supports interest in aviation amongst young people, STEM initiatives and serving RAF personnel. RAFCTE has a challenging growth agenda which, in addition to staging RIAT, includes the staging of a new annual air show, and support for the RAF’s centenary celebrations in 2018. This increased activity has prompted the creation of the new position of Marketing Director. 

Marketing Director Key Responsibilities

  • Marketing planning and budgeting;
  • External agency appointment and relationship management;
  • Marketing communication and PR across all media, including social. Website design and content;
  • Brand and marketing creative and brand activation;
  • Promotional campaigns to support all RAFCTE events;
  • Consumer insight and data analytics;
  • CRM, loyalty programmes and direct, personalised marketing;
  • Customer experience across all touch points;
  • Customer segment management, including new proposition development;
  • Leadership and development of the marketing function;
  • Shaping company strategy,  promoting the commercial agenda and contributing positively to the RAFCTE board.

Marketing Director Essential Skills and Experience

  • Senior level marketing experience gained in leisure, hospitality, travel, heritage, FMCG, retail, sport or event management;
  • Commercially minded with strong financial acumen;
  • Well-networked in digital marketing and social media. In touch with emerging digital innovation, and able to raise the digital IQ of RAFCTE;
  • Able to work as a team player with evidence of entrepreneurial energy, a ‘can do’ attitude and a confidence to challenge and think differently;
  • Excellent communication and interpersonal skills, able to influence and operate effectively at all levels across the organisation;
  • Ability to work within a lean structure coupled with a willingness to ‘roll up his or her sleeves’ as required;
  • Consistently works within budgets and to agreed timescales;
  • Intellectual strength and nous to deal quickly with complex issues, articulate strategic plans and represent the organisation to a diverse range of stakeholders;
  • Up to date knowledge of progressive marketing practices and the ability to review and quickly implement improved disciplines across all marketing functions;
  • Headroom to grow and assume greater accountability and a wider remit.

Supporting documents

Apply for Marketing Director

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left


By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.