Category Manager

25 Jul 2017
22 Aug 2017
Sevda Savas
Job Discipline
Category Management
Experience Level
Contract Type
Full Time
The purpose of this role is to enable the business and its customers to adopt a shared category vision through supporting the creation of category development plans that optimise growth for the business and its customers. Be instrumental in identifying category opportunities in key customers and supporting the delivery of category and customer strategies which address consumer needs and influence shopper behaviour.

Client Details

The business is a leading FMCG business that have a dominant presence in the UK, Ireland and international markets with an impressive stable of household name brands in their portfolio. They are part of a larger group, proposing limitless progression and development opportunities but as a core unit they span across the country and have an annual turnover of €1.5 billion. The business' open minded and forward-looking culture empowers people to use their passion, skills and customer-centric focus to build on this success, driving their ambitious growth strategy.


Key Responsibilities will include:

* Manage and conduct range and category reviews with relevant retail partners.
* Manage the day to day relationships with Customers
* Develop and implement category vision plans in conjunction with marketing, insight and commercial teams.
* On-going prompt, actionable analysis, interpretation and dissemination of external continuous market data sources
* In collaboration with Category & Marketing Heads, managing, tracking &administrating budgets, ensuring ROI targets are met or exceeded. Contributing to brand and customer plans that deliver the strategy
* Supporting and delivering excellent execution in store.
* Accountable for tracking KPI's and working with the Category, Commercial, Marketing and Brand Managers to support performance delivery through the CDT
* Understanding of macro environment, shopper dynamics and retailer landscape and driving actions based on this through the Trade Marketing and Commercial functions.
* Undertaking key strategic projects and managing those successfully to completion
* Contribute to the management of complex stakeholder groups up, down; within and outside of the business


The ideal candidate will have:

* Degree level in Business or Marketing discipline.
* Ability to regularly draw conclusions to support category arguments drawing on different data sources
* Ability to utilise continuous, qualitative, loyalty and retailer specific management information sources
* Ability to develop competitor matrices.
* Understanding RSP hierarchies /tiering and which promo mechanics suit what objective.
* Understand roles and importance of segment in a category, analyse and recommend changes.
* An Understanding of the principles /methods of effective merchandising and space planning practice.
* Understanding basic financial measures affecting category performance
* Ability to communicate with retailers across functions
* Intermediate or advanced level in specific Category Management tools i.e. Nielsen Nitro/Answers, Nielsen Spaceman or equivalent, Kantar WorldPanel and Dunnhumby Shop
* Team player.
* Ability to influence at peer level and above.
* Ability to influence at retailer

Job Offer

There is a competitive package on offer with a impressive benefits addition!

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