Senior Content Marketing Manager
Job Title: Senior Content Marketing Manager
Role Type: Permanent
Are you a confident and experienced content marketing professional who wants to bring all their skills and expertise into their next role and make it their own?
Can you influence and inspire others to plan, implement, and execute content marketing strategies?
Would you like to join an international network of higher education institutions to manage various brands and help them grow in the market?
Then apply for this role!
This is an international position working closely with the Head of SEO. You will be responsible for delivering the overall brand strategy, as well as budgeting, tracking, planning, and executing numerous campaigns across the business. You will focus on ROI, lead acquisition targets, and conversion within pre-agreed timeframes and budgets.
You will be developing strong, distinctive, and exciting content marketing strategies across the product portfolio and meeting the SEO targets for all marketing activities for the brands. Whilst reporting to the SEO lead, you will work daily with colleagues in PR, copy, social media, and marketing to advise and manage campaigns across the business.
You will work across different departments for all content marketing initiatives to drive traffic, engagement, and leads which deliver sales and customer retention. You will also collaborate across functions and silos to deliver an effective content marketing strategy and an editorial plan to meet the business objectives at the lowest possible cost.
You will also be expected to develop editorial governance so that content is consistent with our brand voice, style, and tone. Editorial calendars and organization workflows must also be developed and managed.
Essential requirements include a solid understanding of SEO, content categorization and structure, content development, distribution, and measurement.
Apply: Please send an up to date copy of your CV and a Covering Letter stating clearly how you meet the essential requirements to firstname.lastname@example.org, or contact a member of the team to discuss further.
Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.