Senior Marketing Manager - B2C

Location
England,Cheshire,Hyde
Salary
£50000 - £55000 per annum + Car Allowance
Posted
20 Jul 2017
Closes
17 Aug 2017
Ref
6890933
Contact
Nicky Price
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
A market leader consumer client is now recruiting a Senior Marketing Manager to join their fast paced, dynamic business based in Hyde. Applicants must have a strategic marketing background ideally within a consumer durable, retail or fmcg environment. This is an exciting opportunity to make this role your own and develop a team.

Responsibilities:
Working with Marketing Director to implement and develop the brand strategy
Implement tactics to deliver brand strategy across all platforms, online and offline channels, liaise with external partners, manage online marketing activities, marketing collateral and internal communications
Managing affiliate relationships across ebay, amazon and other partners
Work with online executive to manage social media sites, Facebook, twitters, blogs, LinkedIn
Managing retail partner relationships, delivering promotional marketing literature, pos, instore displays, sales promotions for the retailers
Attending events and exhibitions, whilst setting up events from start to finish
Managing digital and pr agency relationships
Be the category management lead for the UK business and target category management for all leading retail customers
Provide line management to field based sales, online sales, sales support and marketing teams
Managing and updating CRM system, targeting and segmenting customers with email campaigns
Ensure that the requirement of various retail partners are clearly understood by all parties within the company
Ensure that the company is performing at optimum performance, based on business and personal targets
Effective management of marketing budget
Managing large marketing team

Skills Required:
Educated to Degree level (Marketing/Business Studies)
Must have recent experience working in a senior strategic full marketing mix role

Experience of implementing a new CRM system - Essential
Possess experience of brand re-positioning, product marketing, instore marketing, affiliates, full marketing mix, within a business to consumer sector, ie, retail, consumer durable/fmcg sector - essential

Able to be hands on and make this role your own
Knowledge of CRM, social media, brochures, event mgnt, advertising
Experience of managing relationships with digital and pr agencies
Managing relationships with the buying and npd team
Experience of managing a team

Company Benefits:
Salary ranging from £50k-£55k (Negotiable) + Car Allowance
28 days holiday
Flexible working hours
Laptop
Mobile
Healthcare
Pension
Please only apply if you fit the full skills criteria above.

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.