Content Marketing Executive

Location
England,West Yorkshire,Leeds
Salary
Negotiable
Posted
20 Jul 2017
Closes
17 Aug 2017
Ref
13832916/001
Contact
Andrew Yell
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A Content Marketing Executive position, based around copywriting, to enhance the brand of the business and aid the professional output of the business.

The role requires an excellent copywriter; someone who has the ability to demonstrate their point succinctly and with unmatched delivery. A demonstrable portfolio of previous content work would be massively advantageous!

This role is based in Leeds.


Client Details

Our client is a well respected business in the UK, known for innovation in the market and a brilliant company culture.

They are the leading brand in information management and Direct Marketing. They bring together state of the art technologies and industry expertise to work with some of the leading brands on the planet; and allow them to gain a better insight into their customers.

Furthermore, their solutions are the go to resource for some of the worlds biggest and famous consumer brands- our client helps them to make the best business decisions.

They're one of the best businesses to work for in Leeds!


Description

The Content Marketing Executive will use their brilliant content and copywriting ability to build and deliver the best communications and campaigns, both on time and to budget, across a wide range of media for our direct to consumer services, and for partnerships we have in place with other organisations. This will be in line with the content and wider marketing strategy.



This role will play an integral part in supporting customer acquisition, achieving conversion and maintaining retention targets, and thus shaping the way that they communicate to customers.



Helping to manage the content calendar for the team, and then keeping an up-to-date content schedule for newsletter / promotional emails and alternative materials, while ensuring everything aligns to the marketing and business plans.

You will also be tasked with researching and understanding your target audiences to determine what interests them and how to engage them in the best way possible.

You will also be creating and developing content that helps raise awareness, increases engagement and helps to meet conversion targets.

Furthermore, you will take responsibility for delivering copy against pre-agreed timelines, ensuring all content is signed off by the appropriate parties: This will include (but isn't limited to..)

Website copy,

Regular newsletters and email communications,

Case studies and content to supporting any PR activity, alongside survey's and the supporting of any SEO copy,

Offering specialist content support to other business stakeholders, such as the commercial team,to make sure of the consistence of the brand, with the quality to match.

Monitor, analyse and report on the effectiveness of content and make recommendations for key improvements & refinements.


Profile

For this role, it's paramount that successful candidate should have the following capabilities;





Exceptional content and copy writing capabilities, including the ability to capture, digest and in turn deliver on a brief



Copy writing experience is a must, ideally for a consumer-focused business (either in-house or as part of an agency, either is fine).



The capability to produce consistently high output



Experience using a content management system and/or email marketing systems



The ability to identify and understand key messages and how to communicate these powerfully in everything from short subject lines to full articles



Well versed in online skills



Marketing awareness- This can be achieved in several ways, as long as you can demonstrate your experience clearly



Creativity - you must be able to identify fresh and interesting approaches to content, and develop your own too



Outstanding time management, organisation and multitasking capabilities



Excellent sub-editing skill and attention to detail.


Job Offer

On offer is a superb Content Marketing Executive role, with excellent progression routes and a superb package.