Shopper Investment Analyst

Location
England,West Yorkshire,Leeds
Salary
Negotiable
Posted
18 Jul 2017
Closes
15 Aug 2017
Ref
13843415/001
Contact
Richard Bennigsen
Job Discipline
Insight
Experience Level
Analyst
Sectors
FMCG
Contract Type
Contract
Hours
Full Time
The focus of the role is providing insight into the most effective strategies which support the shopper journey from browsing and shopping to buying. Analysing Financial Investment and the return on this will be analysed along other core KPIs (penetration, frequency, WOP).


Client Details

Our client are a Major FMCG manufacturer based in West Yorkshire. Global exposure and international brands. Leading the way in shopper marketing and innovation in the UK, the business has a strong investment in the brand growth, both above the line and below the line. Strong team culture and well structured and large functions of marketing specialists ensure that our client puts the consumer and shopper need at the heart of everything they do.


Description

The focus of the role is providing insight into the most effective strategies which support the shopper journey from browsing and shopping to buying. Analysing Financial Investment and the return on this will be analysed along other core KPIs (penetration, frequency, WOP).



Responsibilities in this role include:



* Monthly and weekly promotion reporting, utilizing inputs from a variety of sources including financial systems and market data (Nielsen and KWP)
* Management of the Promotions Database, liaising with key stakeholders to ensure accuracy of data

* Being the key user of the Promotions Modelling Tool, producing scenario plans to optimize investment, with quantified impact on key metrics

* Acting as lead contact for promotions optimization projects with the external agency

* Developing improved promotional management processes and tools


Profile

To be successful in this role you will be highly numerate with good attention to detail and have excellent excel skills. You will have previous experience of working within analytical roles, with a tenacious and inquisitive mindset focused on both detail and delivery. You must be able to demonstrate that you have the ability to synthesise information from a variety of sources and be an excellent team player.



Key Skill requirements:

* Advanced MS Excel and proficient in VBA

* Intermediate MS Access

* Experience in either Finance or Demand Planning roles would be beneficial

* Experience of Nielsen and Kantar would be desirable but not essential


Job Offer

Strong package and team culture on offer

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