European Director - Strategic Analytics & Business Insight

Location
Greater London Area/Home Counties
Salary
c.£85K-£100K + Excellent Benefits & Bonus Package
Posted
18 Jul 2017
Closes
15 Aug 2017
Ref
TL884490
Experience Level
Director
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time

European Director - Strategic Analytics & Business Insight
c.£85K-£100K + Excellent Benefits & Bonus Package
Greater London/Home Counties
TL884490

Exceptional analytical and strategic thinking skills with a track record gained in one or more leading FMCG manufacturer, or perhaps in a leading data/insight agency, are essential for this new and exciting role leading a new analytics function within this global powerhouse in the personal care & household market.  Working alongside brand, commercial, innovation, finance and consumer/shopper insight teams, you will establish the role of analytics as a strategic growth driver - embedding rigorous analysis and application of data across the business in areas including business tracking, market mix modelling, pricing & promotion elasticity, promotional optimisation, forecasting and predictive analytics.

This is a role for a big picture thinker and game changer who is also 100% on top of the detail; someone who can develop clear, meaningful and actionable conclusions from disparate information and data sources; synthesising the implications and developing actionable recommendations that have impact across the business; recruiting and developing a team of like-minded individuals to ahieve these goals. 

Specific responsibilities in this role include:

  • Building annual & 3 year strategic analytic plans to support all the above business strategies and goals.
  • Leading the implementation of strategic analytic initiatives including market mix modelling, revenue management, shopper decision hierarchies and portfolio optimisation, working closely with external data suppliers.
  • Identifying core analytics insights and collaborating with cross-functional teams to drive the activation of learnings, track business results, assess business impact and ensure continuous improvement.
  • Reviewing business issues and key drivers and identifying issues/opportunities on a regular basis.
  • Consulting with Brand and Commercial partners on key issues and defining the best analytic solutions in conjunction with key strategic suppliers including Kantar, IRI and Nielsen.
  • Identifying new areas of advanced analytics for potential business application and developing initiatives to train and develop capability in relevant personnel.
  • Recruiting and managing a team responsible for business diagnostics  and advanced analytics support.  

Skills Checklist

  • Proven experience in FMCG including extensive experience managing syndicated/continuous data and advanced analytics.  This will ideally include the UK and major European markets.
  • Expert level ability in measuring business performance using retail and panel data, in particular new product tracking, segmentation, shopper conversion/leakage, penetration and brand switching.
  • Knowledge of shopper analytics, in particular dunnhumby and other shopper data.
  • Ideally a good understanding of statistical modelling techniques and software, possibly including regression and one or more of SQL, SAS, SPSS.
  • A strong academic background, ideally gained in a numerate or analytical discipline.
  • Personal presence that commands respect/trust and the ability to build strong relationships quickly.
  • An inquisitive, proactive and challenging approach – able to identify opportunities for improvement and proactively work with other functions to gain buy-in and initiate change.

Client Profile
This highly successful multinational blue-chip FMCG business has a substantial portfolio of household, health care and personal care brands sold across the world.   It has an exceptional track record of investing heavily in innovation and support of its brands, identifying new opportunities to inspire and built loyalty amongst its consumer base.  The business has a values-led positive, embracing culture, demanding high levels of personal commitment and performance and offering exceptional opportunities for career development in the UK and beyond.

If you are excited by this challenge, talk to us now.  This is one of those rare opportunities to bring your analytical skills, experience and energies to a uniquely exciting and challenging role, in which you will be able to make a significant and lasting impact on the business.  Contact: Adam Tarsh at adam@tarshpartnership.co.uk


 

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