Head of Content & Communications

£60000 - £75000 per annum
14 Jul 2017
11 Aug 2017
Sam Petrook
Job Discipline
Communications, Digital
Experience Level
Automotives, IT
Contract Type
Full Time
One of our leading software clients is looking for a Head of Content and Communications to join their management team.

Reporting directly into the CMO you will manage a team of content and communication professionals to roll out a content strategy which communicates the voice of the brand.

Head of Content and Communications Responsibilities:

* Overall Plan - Architect your team's overall content & communication plan; this will include the cross-channel Content Strategy and editorial calendar.
* Build personalised relationships with selected trade media journalists globally and work with regions to develop these on a local level.
* Working closely with the solution marketing team you will drive the influencer programme and the social media plan.
* Manage your teams KPIs MQLs, ROI & pipeline tracking, website metrics tracking, and effectiveness of your activities and report them monthly.

Head of Content and Communication Skills/Experience:

* Significant experience of software marketing, content, marketing communication and Influencer management experience;
* Knowledge of an engineering industry preferably Oil & Gas, Energy or Shipbuilding sectors
* Excellent writing and communication skills; experience with content creation
* Good knowledge and experience of working with the modern digital marketing technologies: CRM, marketing automation, sales/marketing processes, lead scoring, BI, social media platforms/tools, digital advertising platforms and content syndication

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