Campaign Manager - Events

Location
England,Surrey
Salary
£40000 - £45000 per annum
Posted
14 Jul 2017
Closes
11 Aug 2017
Ref
13841001/001
Contact
Helen Smith
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
Campaign Manager position working for a Not-for-Profit organisation based in Surrey.


Client Details

Not-for-profit organisation based in Surrey.


Description

The Campaign Manager will be responsible for the following:

* Developing marketing campaign strategies and activity plans for events and exhibitions that use channels effectively and that will achieve campaign objectives including generating visitors and ultimate visitor experience
* Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
* Work with key stakeholders to implement campaign activity
* Brief external agencies including creative, digital, PR and media planning agencies to deliver campaign activity against brief
* Manage agency campaign implementation and performance against agreed campaign activity
* Write and edit copy for a range of promotional printed materials and publications, Events profiles, adverts, online tools and promotional flyers
* Be responsible for the production and sourcing of all campaign materials
* Deliver campaign activity presentations and regular results presentations
* Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
* Work with stakeholders to obtain buy-in for campaigns and to obtain information to devise, prepare and produce campaign activity and content.
* Coordinate campaign activity including website updates, social media activity and PR activity to deliver campaign objectives
* Develop CRM strategies for each campaign and coordinate CRM activity including; communication emails
* Liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required
* Day-to-day management of external agencies to develop plans, creative, production and print that achieve ROI required per campaign
* Ensure that brand standards and identity guidelines are adhered to.


Profile

To be successful, the Campaign Manager will have the following experience:

* A degree or equivalent level qualification
* A recognised professional qualification in marketing
* B2C campaign management experience
* Experience of managing multi integrated campaigns simultaneously
* Advertising, digital and CRM marketing knowledge and experience
* Profit and Loss responsibility
* Strong leadership skills
* Meeting objectives and campaign deadlines
* Advanced Microsoft PowerPoint, Word and Excel skills
* Strong planning and organisational skills with the ability to successfully multi task
* Excellent judgement and creative problem solving skills
* Customer-focused, with the ability to influence and engage direct/indirect reports and peers and build effective relationships
* Stature, gravitas and confidence to gain the credibility and respect from all areas of the organisation
* Self-reliant, good problem solver, results oriented
* Able to make decisions in a changing environment and anticipate future needs
* Self motivated with an ability to thrive under pressure
* Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
* Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
* Ability to operate as an effective tactical as well as strategic thinker


Job Offer

£40,000 - £45,000 + benefits