Senior Media & Channel Performance Manager

Bonus + Benefits
14 Jul 2017
07 Aug 2017
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time

* Define the role of key channels in the overall communications mix e.g. ATL, mobile, paid digital
* Understand the potential of new and emerging channels and their ability to impact go to market strategies
* Support the creation of the annual integrated communication plan by planning the optimal channel strategy to support commercial and brand objectives.
* Develop strong working relationships with Business Unit Heads of Departments to influence and create buy-in for the development of a channel framework that facilitates cross-functional planning
* Define and develop the role of digital channels in the customer communications mix - considering online / offline customer journeys
* Define and deliver digital and other new channel strategies for UKC that will significantly enhance our capability across these channels and enable the wider business to leverage channels more effectively
* Own and drive strategic partner relationships to maximise customer and commercial benefit from new channels of communication and servicing
* Pioneer the use of mobile marketing as a vehicle for message and content delivery supporting acquisition and customer objectives
* Build strong working relationships with relevant functional leads in the Brand and Marketing Capabilities Team
* Lead the promotion of the use of offline and online channels within the integrated campaign planning process supporting the Head of Marketing Strategy and Communications Planning
* Develop targeting and channel plans to support customer (e.g. take up of digital servicing), acquisition and brand goals working into the Business Unit leads and the Marketing Communications teams


* Must have deep problem solving skills and be able to think outside of the box to achieve business outcomes. Problem solving required to manage large projects that face constant challenges.
* Ability to execute at an accelerated pace but within control and improve strategic delivery based on insights and commercial return.
* Must be comfortable making both data driven decisions and subjective decisions based on the situation.
* Degree Qualified or equivalent
* Good stakeholder management skills
* Experience of building new and embedding new processes
* Relevant experience in social /digital marketing and communications
* Very strong customer focus and good attention to detail

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