Marketing Manager

Location
Liverpool, Merseyside
Salary
£25K - £35K depending upon experience.
Posted
14 Jul 2017
Closes
11 Aug 2017
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time

Sapporo Teppanyaki restaurants are seeking to recruit an experienced marketing manager. The role will be based in Liverpool but will require frequent travel to Manchester and Glasgow.

Responsibilities

  • Preparing and delivering campaign plans for each of the restaurants.
  • Making effective use of the existing customer database, promote repeat business and schemes to engender customer loyalty.
  • Develop initiatives to ensure data capture of new customers.
  • Develop relations and work effectively with key partners including internal staff, local media, hotels, wine suppliers etc.
  • Effectively manage marketing spend in line with approved budget.
  • Develop new marketing strategies to ensure sales targets are met.
  • Manage all media and marketing channels including social media to promote the restaurants to local consumers and businesses
  • Develop launch strategies as the business expands into new restaurant locations and develop new concepts.
  • Be creative in working with web and e-mail designers and have a sound understanding of e-marketing and the use of social media in order to increase customer engagement.
  • To be aware of trends and opportunities that provide a change to market the restaurants effectively.
  • Marketing of promotional gift vouchers and incentives.
  • Negotiate new business terms with partners and manage day to day external stakeholder relationships.
  • Participate in monthly Board Meetings and be able to communicate effectively with the owners of the business.
  • Produce and review marketing plans/strategies for each site.
  • Frequently visit each site to understand the operations and customers.

Person Specifications

The ideal candidate will have at least 5 years’ experience in planning, development, execution and measurement of direct marketing plans and a proven track record of delivering sales growth in a consumer facing business. They will possess the following attributes;

  • Team player
  • Strong verbal and written communication skills
  • Experience of delivering campaigns on budget and on time
  • Confident self-starter, able to function autonomously with a “hands on” approach
  • Ability to measure results, understand margins and the cost/benefit of every initiative
  • Analytical approach to sales data and an understanding of what motivates customers
  • Results orientated and highly motivated
  • A strong character who is able to deal with different nationalities and personalities