Digital Campaign Manager

Recruiter
Location
England,London
Salary
£60000 - £70000 per annum
Posted
13 Jul 2017
Closes
10 Aug 2017
Ref
1628967
Contact
Sam Petrook
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
One of our leading hyper growth software clients is looking for a creative, detail orientated and analytical Digital Campaign Manager to join their team.

Digital Campaign Manager Responsibilities:

* Management of marketing campaigns from working with sales to define the objectives through to handing over quality leads
* Own the EMEA marketing automation system, Marketo to run all marketing programs.
* Monitor and track lead flow between Marketo and Salesforce.
* Ensure a quality database is obtained and effectively segmented
* Work closely with the international marketing team to collaborate on programs and to obtain economies of scale by localising programs.
* Develop and deliver breakthrough ideas and innovative campaigns for key buyer personas.
* Manage and own a campaign pipeline for effectiveness and results.
* Implement testing methodologies to continually improve overall campaign initiatives.
* Analyse campaign results and optimise to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

Digital Campaign Manager Skills/Experience Required:

* Extensive hands-on experience in customer marketing, ideally B2B
* Must have experience using Salesforce and Marketo
* Confident creating your own smart campaigns and programs within Marketo
* Relevant degree or equivalent experience
* Experience of running nurture campaigns across varied countries and languages
* Strong understanding of demand generation and revenue attribution
* Passion for building campaigns and pipeline
* Languages a plus: French or German