Digital Campaign Manager

£60000 - £70000 per annum
13 Jul 2017
10 Aug 2017
Sam Petrook
Experience Level
Contract Type
Full Time
One of our leading hyper growth software clients is looking for a creative, detail orientated and analytical Digital Campaign Manager to join their team.

Digital Campaign Manager Responsibilities:

* Management of marketing campaigns from working with sales to define the objectives through to handing over quality leads
* Own the EMEA marketing automation system, Marketo to run all marketing programs.
* Monitor and track lead flow between Marketo and Salesforce.
* Ensure a quality database is obtained and effectively segmented
* Work closely with the international marketing team to collaborate on programs and to obtain economies of scale by localising programs.
* Develop and deliver breakthrough ideas and innovative campaigns for key buyer personas.
* Manage and own a campaign pipeline for effectiveness and results.
* Implement testing methodologies to continually improve overall campaign initiatives.
* Analyse campaign results and optimise to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

Digital Campaign Manager Skills/Experience Required:

* Extensive hands-on experience in customer marketing, ideally B2B
* Must have experience using Salesforce and Marketo
* Confident creating your own smart campaigns and programs within Marketo
* Relevant degree or equivalent experience
* Experience of running nurture campaigns across varied countries and languages
* Strong understanding of demand generation and revenue attribution
* Passion for building campaigns and pipeline
* Languages a plus: French or German

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