Marketing and Insights Manager - Fixed Contract

£30000.00 - £35000.00 per annum
12 Jul 2017
09 Aug 2017
Rachel Buchanan
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
Your new company
My client is an independent, Southern-based brand based in the Portsmouth area operating for more than 100 years. Now operating over 200 stores across the South, they have built successful business partnerships and are proud of their heritage and dedication to independent, member-driven services. Due to maternity, we are seeking a local Marketing and Insights Manager for a 6-12 month contract.

Your new role
As Marketing and Insight Manager, your job is to define and deliver the retail marketing plan for the Food Retail business, while ensuring that the customer is at the heart of the business. You will manage the implementation of the integrated marketing plan across all channels, and develop bespoke marketing campaigns based on specific objectives for the business. You will also manage the implementation of agreed promotional campaigns and advertising campaigns including management of 3rd party agencies, and use analysis/reporting of campaigns to present findings in a clear and concise manner and inform future decision-making.
In terms of Insight, you will utilise competitor insight and customer research findings to establish clear, credible insights on which to base sound, relevant commercial recommendations. Your job will be to support other tactical marketing and development activities as required including analysing customer purchasing patterns and store performance to ensure direction of proposed activity is customer-centric.

What you'll need to succeed
We are looking for applicants who will ideally be able to commit to a 6-12 month contract, ideally commencing in mid-late August. You will have broad Marketing Communications experience, ideally in a B2C environment, and have a customer-driven approach. You will utilise your multi-channel campaign experience with relies upon both online and offline methods, including in-store and POS materials/promotions. Project management experience is ideal, as is your experience extracting valuable insight from sales/customer data.

What you'll get in return
You will receive an annual salary of £30,000 - £35,000, depending on experience, and access to a competitive benefits package. You will work in a fast-paced, collaborative environment with a friendly and committed team, and have the opportunity to develop your skills and grow your career

What you need to do now
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