Loyalty Benefits Manager - Retail/eCommerce

£50000 - £55000 per annum
11 Jul 2017
08 Aug 2017
Emily Matthews
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Key Responsibilities:

* Build the loyalty activity plan, produce a cohesive and member-centric activity plan through a targeted and personalised communications strategy across channels.
* Work with campaign planners in your team to build an Events & Experiences plan mixing immersive events delivering strong ROI, local events connecting our members to their community and specialised events.
* Define, lead and implement strategy to create inspiring, relevant and personal connections to the company using data to shape the plan to meet Sales targets.
* Supervise the implementation of the retailers experiences to provide the best of the brand to their most loyal members.
* Work closely with the Brand & Marketing team to create themed newsletters, supporting key business priorities.
* Monitor customers satisfaction through research.
* Negotiate deals with external partners and build a strategy to drive customers' engagement.
* Work closely with internal & external data teams as well as insight teams to create compelling cross-channel campaigns.
* Manage a team of three campaign planners and ensure all campaigns are built, approved, proofed and executed to deadline without error direct reports and an external event agency.

Key Skills:

* Demonstrable Loyalty/ CRM experience, ideally within a large ecommerce or retail environment.
* Strong ability to work cross functionally to help shape the customer experience.
* Exceptional project & process planning experience.
* Must have a strong commercial & analytical outlook.
* Ability to manage project delivery autonomously through internal and external stakeholders.
* Ability to work at a fast pace, while managing competing priorities.
* Team management experience.
* A self-starter that's comfortable with constant change.
* Excellent English language written skills.
* Event management experience.
* Have an eye for creative & copywriting.

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