Head of Digital

England,London,City of London
£70000 - £80000 per annum + bonus
11 Jul 2017
08 Aug 2017
Clare Humphreys
Job Discipline
Digital, Marketing (General)
Experience Level
Contract Type
Full Time
A well established FinTech brand is looking for a Head of Digital that has innovative ideas to improve customer acquisition and customer experience.

This is an important role to the business as you will be responsible for leading a high performing team and drive best in class customer acquisition, that will impact overall customer value.


* Manage new customer acquisition revenue and portfolio growth plans
* Manage all digital marketing channels (e.g. website, sales landing pages, on-boarding and customer emails, and social media) to ensure revenue and portfolio growth
* Oversee our customer social media accounts and improve overall review forum ratings / rankings
* Manage and improve online content, identifying content gaps and considering SEO and Google Analytics
* Forecast sales performance trends and act proactively to increase market segment
* Motivate digital marketing team to achieve goals
* Stay up-to-date with digital technology developments
* Analyse web traffic, sales and customer portfolio metrics and suggest solutions to boost customer volumes and value
* Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
* Keep up-to-date with our customers' / prospect universe preferences and proactively make recommendations regarding channels, products and lead conversion


* Extensive experience within digital marketing, across all new customer acquisition channels
* Demonstrable experience in designing and implementing successful digital marketing campaigns
* Proven track record of delivering high performing marketing programs and marketing team
* Highly organized and self-motivated with strong strategic and problem-solving capabilities
* Confident and ambitious with a can-do attitude

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