Head of Digital

Recruiter
Location
England,London,City of London
Salary
£70000 - £80000 per annum + bonus
Posted
11 Jul 2017
Closes
08 Aug 2017
Ref
1628944
Contact
Clare Humphreys
Job Discipline
Digital, Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A well established FinTech brand is looking for a Head of Digital that has innovative ideas to improve customer acquisition and customer experience.

This is an important role to the business as you will be responsible for leading a high performing team and drive best in class customer acquisition, that will impact overall customer value.

Responsibilities:

* Manage new customer acquisition revenue and portfolio growth plans
* Manage all digital marketing channels (e.g. website, sales landing pages, on-boarding and customer emails, and social media) to ensure revenue and portfolio growth
* Oversee our customer social media accounts and improve overall review forum ratings / rankings
* Manage and improve online content, identifying content gaps and considering SEO and Google Analytics
* Forecast sales performance trends and act proactively to increase market segment
* Motivate digital marketing team to achieve goals
* Stay up-to-date with digital technology developments
* Analyse web traffic, sales and customer portfolio metrics and suggest solutions to boost customer volumes and value
* Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
* Keep up-to-date with our customers' / prospect universe preferences and proactively make recommendations regarding channels, products and lead conversion

Experience

* Extensive experience within digital marketing, across all new customer acquisition channels
* Demonstrable experience in designing and implementing successful digital marketing campaigns
* Proven track record of delivering high performing marketing programs and marketing team
* Highly organized and self-motivated with strong strategic and problem-solving capabilities
* Confident and ambitious with a can-do attitude