Brand Manager

£250 - £300 per day
11 Jul 2017
08 Aug 2017
Lucy Powell
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
Be the consumer brand champion, gaining an in-depth understanding of the target consumer, developing insights and knowledge which in turn inform brand plans. Ensure the strategy is executed, evolved and developed.

Client Details

Successful and growing FMCG business in Bristol


* Market, Competitor and Consumer insight: generate and apply insights drawn from in-depth consumer, shopper, competitor and market understanding, to develop differentiated and engaging activity and product plans.

* Marketing Strategy & Positioning: Work with the Head of department to build the strength of the brand. Develop inspiring and engaging category and brand strategies through plans that ensure our vision, ambition and purpose are met.

* Activation: Develop and execute activity that delivers the brand plan brilliantly, on time and on budget. Work in a collaborative, planned and timely fashion to ensure understanding and alignment, inspire joint ownership & delivery of the brand plan.

* Innovation: Drive profitable growth through innovation and refreshment of our range and packaging.

* Communications: Work with the Communications & Brand Managers to develop joined up, creative communications which deliver our key messages. Determine and monitor the key measures which allow us to evaluate and optimise ROI.

* Full commercial and financial understanding of the financial impact of our strategy and plans.


* Has 3-5 years brand marketing experience:

* Knows how to develop, manage and execute a brand plan

* Has experience of launching new products

* Has experience of developing and executing communication support plans. Ideally having worked on integrated campaigns including: Digital, Social, Experiential and PR

* Can manage an A&P budget

* Relevant experience in either healthcare/food/drink (FMCG) products and knowledge of the UK and international sales channels

Job Offer

Day rate £250 to £300 a day

Can be paid via LTD company

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