Senior Customer Marketing Manager

Location
England,London
Salary
Negotiable
Posted
10 Jul 2017
Closes
07 Aug 2017
Ref
13813594/001
Contact
Sevda Savas
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
This role will be responsible for leading a team of two in the development and implementation of the strategic shopper activation calendar for a leading drinks business.


Client Details

The business is a leader within the global wines and spirits industry. They are responsible for the sales, marketing and distribution of the Group's leading premium spirits, wines and champagnes in the UK. They are a passionate, entrepreneurial and dynamic company. who pride themselves on their collaborative approach.


Description

Key Responsibilities



* Lead by shopper & category insights create an 18 month rolling calendar





* Lead the Grocery wine channel strategy with the commercial team





* Develop, negotiate and agree activity with customers to ensure brand and commercial objectives





* (including those stated in the account plan) are achieved





* Activity will include development of: eCRM, retailer media, FSDUs, promotions, sampling, advocacy drives, distribution drives, NPD launches whilst ensuring a seamless campaign with brand activation to build TTL campaigns along the consumer / shopper's path to purchase





* Evaluate activity based on sales uplift, ROI, and specific objectives of each activity





* Manage the customer marketing spend v budget





* Facilitate sales and marketing meetings





* Present key customer meetings and internal sales conferences





* To adopt an innovative mind-set and a propensity to test and learn new ideas





* To guide, develop and motivate direct report


Profile

The ideal candidate will have:

- Degree education



- Sales and/or marketing experience

- Shopper / Customer Marketing experience

- Budget management and understanding of

financial impact of activity (ROI etc)

- Team management

- FMCG - Drinks industry


Job Offer

There is a competitive package on offer

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