Digital Marketing Executive (PPC)

Recruiter
Location
England,London,City of London
Salary
£25000 - £32000 per annum
Posted
06 Jul 2017
Closes
03 Aug 2017
Ref
1628785
Contact
Kieran Fanner
Job Discipline
Digital
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
We are looking for a Digital Marketing Executive with strong PPC & Display background to join a business insurance broker based in the city of London. The company was in the top 10 of The Sunday Times Best Companies to Work For 2015 and 2016.

As a Digital Marketing Executive, you will help deliver targets across the companies PPC & Display channels. Reporting to the Head of PPC & Programmatic, your success will be measured by a combination of KPIs such as growth of qualified visitors, CPA targets and ROAS.

As Digital Marketing Executive you will:

* Support the PPC & Display team with the creation, optimisation and reporting for PPC & Display campaigns as directed by the Head of PPC & Programmatic; together you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.
* Use data and bid management effectively to optimise and maximise campaign performance.
* Create and test both text and display ads working with both the Editorial and Design teams.
* Create, edit and test landing pages, liaising with the relevant teams such as Editorial, Design & UX
* Coordinate all types of AB tests to drive and improve campaign performance.
* Coordinate with the SEO and Email teams to fully explore all types of cross-channel collaboration.
* Use a variety of proprietorial and third party tools to compile and draw insight from company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of the account.
* Be responsible for daily, weekly, monthly or ad hoc PPC & Display reporting to evaluate channel performance to feed into overall marketing strategy.

You will be working in an exciting environment with the potential to develop your skills for a career that fits with your own aspirations.

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