Commercial Manager

Recruiter
Location
England,London
Salary
£45000 - £50000 per annum
Posted
06 Jul 2017
Closes
03 Aug 2017
Ref
1628904
Contact
Elissa Benjamin
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
A highly analytical and commercially person that is good with execl and comfortable building forecasts and business cases.

Ideally worked in research agencies before

Experience in developing, managing and delievering new pricing strategies

Ideally a background in newspaper/magazine or energy provider/ telecomms

* Develop and deliver a 3 year pricing strategy to drive revenue growth. Develop effective pricing and migration strategies to exceed targets, ensuring churn and operational impacts are minimised.

* Working with the Head or Propositions and Market Development, help define the pricing and propositions roadmap and create virtual teams across the business (sales, retention and engagement, audience & insights, customer services, editorial, technology and finance) to gain sign off on plans and business cases before roll out.

* Deliver the targeted subs revenue as agreed in the quarterly planning cycle. Manage the reporting of KPIs and other indices as per set criteria, on a daily, weekly, monthly basis.
* Work with the Content Sales Director, Head of Digital Subscription Sales and Head of Print Sales & Subscriptions to ensure all offers are fully costed and agreed, recognising the impact on short and long term.
* Develop financial forecasts and business cases that clearly demonstrate the cost benefit and ROI of proposed revenue programmes. Establish an appropriate sign off process that includes all required key stakeholders before implementation.
* Work with the wider retention and engagement teams to track initiative implementation timelines and how this will impact the forecast. Call out early any challenges that may result in forecasts not being met with a supporting remediation plan.

* Work with the Senior Retention & Engagement Manager and Senior Operations Manager to ensure they are fully briefed and equipped to deliver optimal save outcomes. Ensure they are always fully briefed on upcoming activity and that they are equipped to support marketing initiatives.
* Oversee and ensure compliance to legal and best practice standards, particularly in relation to Data Protection, permissions marketing and ASA guidelines, aiming always to take care of our customers as well as meet regulatory requirements.
* Conduct post implementation reviews (PIRs), ensuring any key learnings are documented. Share these learnings with all key stakeholders and ensure new processes or procedures are in place for future activity.