Head of Paying Visitors
Head of Paying Visitors
Fixed Term f/t (37.5 hrs pw for 12 mo)
Our paying visitors (non-members) are at the very start of our growing support journey. They are a key supporter segment for the Trust and are increasingly important to our corporate strategy as we look to target the right audiences, both to improve our membership conversion at properties and also to reflect our desire to appeal to more diverse audiences.
This is a national role, collecting and collating best practice from across our regional teams and creating a unified, consolidated plan. It’s a brilliant opportunity for someone who is excited by connecting different audiences across many geographies with what we do and why we do it.
There is flexibility on where this role is based but you would need to be in Heelis for a minimum of two days per week.
What it's like to work here
We provide the best possible working environment for you throughout the building whilst also promoting and fostering a sociable Heelis Community. Do great things for us and we’ll do great things for you and your career.
Heelis is the Central Office for the National Trust; it was named after one of the Trust’s biggest benefactors Mrs William Heelis, There are approximately 500 staff from across the Trust’s directorates, including the Executive team and the Director General, are based here.
Heelis was designed to be highly sustainable and has won a number of nationally recognised awards.Designed by Feilden Clegg Bradley Architects in 2005, this architectural gem uses timber from our woodlands and wool from Herdwick sheep grazed on Trust farmlands, to help make Heelis a unique working environment.
What you'll be doing
You will be responsible for creating a plan which efficiently and sustainably drives paying visitors to the right properties and places at the right time and meets our ‘for everyone’ agenda whilst optimising membership conversion. Domestic tourism and group travel will be a key part of your thinking and you’ll need to produce clear national guidance and recommendations for our admission pricing (generating an annual income of approx. £25m) You’ll act as an influencing force within a complex matrix team to distil strategic high level thinking, insights and analysis into action and results.
Who we're looking for
To be successful in this role you will require the following:
•A proven working knowledge of visitor/tourist marketing and of running visitor/tourist attractions including creation of pricing strategies
•Strong communication skills to include presentation and report writing skills
•Excellent inter-personal skills and gravitas to ensure effective relationships with stakeholders at a senior level within the organisation
•Proven track record of managing and delivering ambitious visitor targets
•Experience of data analysis and developing successful business cases
•Proven experience of delivering large-scale marketing promotion activity
Looking after you
•Health cash plan – from as little as £2.81 per month for you and your dependents
•Pension contribution match up to 10%
•EAP and proactive Health and Wellbeing
•Discounted gym membership
Looking after your career
•Grow your career through professional training courses across the Trust
•Develop your skills with an internal secondment
•Pay review linked to values and behaviours, commitment to progression
•Income protection due to illness
Unique to Us
•Work in some of the most beautiful, iconic and unique locations in the UK
•Free entry to NT properties for you, a guest and your children (under 18)
•20% off in our retail and catering outlets
•Discount up to 35% off a National Trust holiday cottage booking
Closing date: 21st July 2017
For more information and to apply please follow: https://careers.nationaltrust.org.uk/OA_HTML/a/#/vacancy-detail/54125