Senior Manager- Content Marketing

Carter Murray
£63000 - £74000 per annum
05 Jul 2017
02 Aug 2017
Hannah Taylor
Experience Level
Contract Type
Full Time
NEW Senior Manager, Content Marketing role with leading global law firm.

The Senior Manager, Content Marketing is a new role reflecting the need to take a more coherent approach to content generation and dissemination, to provide a high quality, consistent and distinctive experience for clients and other audiences, in an increasingly crowded and competitive environment.

You will review existing content marketing activity and develop and implement standards and processes which improve editorial quality, efficiency of content development, and its effectiveness in building the brand and winning business. In particular, the aim to pivot the activity from a focus on printed and emailed documents to digital channels and to take a more comprehensive campaign approach.

The Senior Manager will be supported by a Brand Manager.

* Work closely with colleagues in Communications, Marketing Technology and Business Development teams as well as other producers of content to develop and implement a firm-wide content strategy
* Undertake audience research to inform the content strategy and channel mix
* Work with the Marketing Technology team to create an analytical process and insights to assess the effectiveness of the marketing communications and inform the business development activities
* Design and introduce processes to manage and improve the content on the website and other channels, eg taking a strong editorial approach, adhering to the brand, and linking relevant content
* Improve the approach to documenting and sharing the client communications priorities for the main practices and sectors
* Work with the Communications, Marketing Technology and Business Development teams to drive a comprehensive campaign planning approach to maximise effective use of content

Successful candidates will have expertise in content marketing concepts and their application in an International B2B context. You will have marketing and brand management experience and the application of digital marketing channels.

SR Group is acting as an Employment Agency in relation to this vacancy.

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