Director - Communications, Marketing & Student Recruitment

Cheltenham, Gloucestershire
Excellent salary + benefits package
04 Jul 2017
01 Aug 2017
Experience Level
Contract Type
Full Time

Fantastic opportunity for a Director level candidate to join the University of Gloucestershire in a strategic role. This person will be based from their Cheltenham campus and will play a key role in shaping all marketing and student recruitment activity.

Details about the Client

The University of Gloucestershire is a thriving university with exceptional locations in Cheltenham and Gloucester. With a focus very firmly on the future, the University of Gloucester has a heritage stretching back 180 years. It has grown in to a diverse, vibrant community of 9,000 undergraduate students, 1,000 postgraduate students and 1,000 staff from around the world. It offers a unique learning proposition in the market focused around its mission: founded on values, centered on students, focused on learning.

The Communications, Marketing & Student Recruitment (CMSR) department is sector-leading and has been highly decorated - winning a number of prestigious HEIST awards. The department has helped the University to achieve growth over a number of years, and is responsible for all aspects of the University ’s marketing, UK and international recruitment, admissions, widening participation and outreach, and all communications and branding.

The University is currently in a unique position to recruit both a new Director and Associate Director to work together in devising and delivering a best in class marketing strategy to continue to elevate the brand, and ultimately drive student recruitment both domestically and internationally.

Detailed Job Description

Reporting in to the Pro Vice Chancellor, the Director - CMSR will take the lead across the University for setting strategy and policy for the University's marketing, recruitment and communications services with the ultimate aim of broadening, enhancing and protecting the brand's external profile both domestically and internationally while managing all touch points of the student recruitment life cycle to include goal setting, student attraction, customer experience, and enrolment.

Through oversight of the management of the Department's budget, the Director will lead the Department to motivate and inspire staff to deliver a high quality, customer focused and professional service that meets the business objectives of the University, and supports professional development, networking and partnering to improve intelligence of market demand and developments.

In addition, the Director will develop strong working relationships with senior figures across the University, and will develop outstanding internal communications to help foster a professional and inclusive working environment across both staff and students. They will also champion social media and digital communication both internally and externally.

The Director will represent the University in discussions with current and potential partners in relation to place branding, overall University positioning and development of the University as an anchor institution e.g. through links with Cheltenham Festivals, County Councils, local and national FE partners and feeder schools, international partners and business through the Growth Hub.

Candidate's Profile

The successful candidate for the Director role will be educated to degree level and hold a post graduate marketing qualification e.g. CIM / CIPR. In addition, the key criteria are:

  • Experience of leading communications / marketing strategy and team in a complex environment and with evidence of innovative approaches and success
  • Experience of working within a Higher Education setting, with in depth knowledge of school and further education qualifications
  • A strong track record of successful brand and campaign management evidenced by an evaluative approach to assessing impact
  • Demonstrable experience of being able to manage and control a sizeable communications budget
  • Strong leadership and influencing skills that will enable you to work successfully with an array of internal and external stakeholders (PR, Media relations etc)
  • Experience of working in an environment that promotes engagement, diversity and inclusion.

What's on offer

Excellent salary and benefits package

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.
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