Head Of Marketing

Location
Bromley, London
Salary
£52,000 - £55,000 per annum
Posted
03 Jul 2017
Closes
31 Jul 2017
Ref
20809
Experience Level
Director
Contract Type
Permanent
Hours
Full Time

Fantastic new role in this well-known and respected travel company. With a strong heritage and story, this brand is going from strength to strength particularly in the UK market.   This role will head up the Local Marketing Function for the business - looking after the UK and Europe.  You will manage 2 direct reports to roll out engaging national campaigns, focussing on brand awareness and brand consideration.   Conversion hasn't typically been a problem for this brand, so we really need somebody who has developed and delivered awareness driving campaigns to drive consumers to our site/ stores. This is a local role- working closely with the global team to adapt and make relevant global brand initiatives and also create and implement local campaigns from scratch. You therefore will have experience in a local role but also be  a  strategic and creative thinker, who is results driven and who is used to working out the most  effective comms channels to hit targets.   Essentials:

  • A passion for travel
  • Direct management experience (at least one direct report)
  • Local activation experience- strong digital and offline
  • Proven success in awareness building campaigns 
  • Experience with the target market 18-35 yr olds
  • Proven commercial success

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