Customer Marketing Manager

5 days left

Location
England,Berkshire,Slough
Salary
£45000 - £50000 per annum
Posted
03 Jul 2017
Closes
31 Jul 2017
Ref
13831795/001
Contact
Dean Hayman
Job Discipline
Communications
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
The Customer Marketing Manager is a key position within the business as it will define the customer contact strategy from contract signing, on boarding, renewal etc. You will work with product, marketing ad sales to define and deliver the customer experience and marketing strategies. You will also own the international user conference managing external agency support.


Client Details

Our client are a global B2B enterprise software organisation who are experiencing impressive growth and expansion. This is a brand new role for them and demonstrates the hunger of the business to continue its growth strategy working across numerous industry sectors. Operating for over 30 years they have established themselves as a go to business in the market by continually developing their proposition and software capability to ensure its clients stay ahead of the field in its technology. They understand the importance of a work life balance and place their employee at the heart of everything they do. The role will be based in the head office near Slough.


Description

The Customer Marketing Manager will define the customer contact strategy and journey throughout the buying and in-life cycle, key responsibilities include:

* Deliver engaging communications and campaigns across on and offline channels
* Support product launches into the customer base and drive revenue form add-on product enhancements
* Launch new products to existing customers
* Analyse product utilisation within the user community and utilise insights to drive communications
* Own the annual user conference
* Deliver customer communications to the freemium customer base to drive conversion into paying customers
* Create impactful customer marketing/loyalty programs


Profile

To be right for the Customer Marketing Manager role you will have a strong track record within the enterprise software industry delivering effective and targeted marketing communications and impactful customer marketing/loyalty programs. You will have worked within a customer or community marketing role developing new marketing programs and using automation tools.


Job Offer

Salary on offer is £45,000 to £50,000 plus benefits

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