Senior Brand Manager

England,West Yorkshire
03 Jul 2017
31 Jul 2017
Gavin Wingfield
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
We are currently recruiting on behalf of a multi-national FMCG Food manufacturer with a base in W. Yorkshire who are seeking an accomplished Senior Brand Manager to join their marketing function.

Client Details

This client is a leading multinational food manufacturer with a heritage which goes back generations - making some of the best loved sweet and savoury products that are household names in their respective markets.


The responsibility of the Senior Brand Manager will be to deliver the sales and profit objectives for you selected portfolio.

You will also define and implement the growth strategy for that portfolio in the short and medium term (3 years), through the brand planning and brand management processes. The key elements to this objective are:

- A deep consumer and commercial understanding of brand performance, including continuous and ad hoc research, measurement and reporting;
- Development of brand strategies and tactics aligned the business' core principles;
- Creation and development of new and existing product development, from concept to launch;
- Leading innovation projects, where this is aligned to the overall business strategy;
- Development of marketing mix for the portfolio in conjunction with the brand and commercial teams


The ideal Senior Brand Manager candidate will have the following:

* 6-10 years Brand Management, Commercial and Category experience in FMCG
* Personal Leadership: Responsible for driving own results
* Team player: Ability to inspire and influence. Able to negotiate cross-functionally
* The ability to manage cross-functional teams
* Project management skills
* Excellent written and oral communication skills
* Good business knowledge and understanding
* Sound knowledge of the marketing mix
* Pragmatic approach to problem solving. Develops creative solutions
* Positive / personable attitude at all times. Organised and reliable
* Computer literate to intermediate level

Job Offer

On offer is a competitive salary + benefits in one of the most prestigious FMCG businesses not only in the UK, but globally as well.

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