Brand Manager

Location
England,Hertfordshire
Salary
£45000 - £55000 per annum
Posted
03 Jul 2017
Closes
31 Jul 2017
Ref
13835074/001
Contact
Paul Whitehouse
Job Discipline
Brand & Product
Experience Level
Manager
Contract Type
Temporary
Hours
Full Time
This is the opportunity to provide 12 months maternity cover for an established global business in a full mix brand marketing role.


Client Details

Our client's brand is the UK leader and prides itself on providing energy-efficient products alongside affordability and superior quality.


Description

This person will be responsible for the activation of the 2017 brand plan and the production of the 2018 strategy/plan with the support of one direct report and wider trade, digital and product teams. The responsibilities for the role include:

* Communications - drive initiatives across consumer and trade through advertising, sales promotion, sponsorship, trade marketing, PR, literature, brochures, point of sale, display and online/web
* Campaign Management - briefing agencies, producing assets and reporting on advertising performance
* International Scope - provide central support for the brand on a worldwide scale
* PR - Manage trade and consumer PR activity including agency management
* Marketing Research - trends, insights and competitor analysis
* Project Management - Multiple projects from start to finish
* Content - Production of brand content including imagery and video
* Digital - Execution of digital projects with support of Digital Marketing team
* Budgets - Full budget responsibility
* Reporting - Create KPI and financial reports detailing brand performance, competitor analysis and industry trends
* Endorsements - Partnership and relationship management
* Cross-brand - Collaboration with wider brand teams


Profile

The successful candidate will have:

* Minimum 5 years marketing experience within consumer/retail
* Consumer durables experience is desirable
* Media planning and advertising capabilities
* Budget experience
* PR experience


Job Offer

12 months

£45-55k dependant on experience

additional benefits