European Category Analyst

England,West Midlands,Birmingham
£43000 - £47000 per annum
03 Jul 2017
31 Jul 2017
Lucy Powell
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
The European Category Analyst will initiate, design, manage and analyse market research and Retail PoS data to present actionable insights & recommendations for the European Sales and Marketing Teams

Client Details

FMCG business in the West Midlands


Reporting/Business Analysis:

* Critical to the role is the ability to synthesize insights and information into fact-based recommendations. Must be seen as the category expert by both the customer and internal teams

* Conduct/supervise business analysis and respond to category, customer, shopper and competitive industry trends to identify business building and category management opportunities for the Customer

* Deliver regular category performance reporting and key insights to the buying team

* Ongoing independent analysis of the competitive marketplace related to current and new products within category

* Ability to interpret and analyze 3rd party/syndicated data such as NPD and IRI 0

Category Management:

* Work closely with Sales & marketing to develop a collaborative category management approach and go-to-market strategy

* Assist customers during line reviews and modular resets, assist in modular development projects, drive and support the core line review process, new item recommendations, distribution, trading, on-shelf merchandising and POG creation

* Execute category leadership initiatives, including but not limited to: line reviews, pricing analysis, seasonal reviews and promotional programs, new item introductions, promotional planning and evaluation, as well as consumer usage analysis


* Superior computer skills including Access, Excel, Word, PowerPoint and database management tools

* Modular development expertise and experience- (Prospace)

* Syndicated sales data software experience (Retail Link, IRI)

* Will be comfortable working in one on one situations with buyers and senior management

* Strong analytical, verbal, written, listening and presentation skills

* Strong selling skills to permit selling-in of category management ideas and solutions

Job Offer

£43,000 - £47,000

9 to 10 month contract

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