European Category Analyst

Location
England,West Midlands,Birmingham
Salary
£43000 - £47000 per annum
Posted
03 Jul 2017
Closes
31 Jul 2017
Ref
13837826/001
Contact
Lucy Powell
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
FMCG
Contract Type
Temporary
Hours
Full Time
The European Category Analyst will initiate, design, manage and analyse market research and Retail PoS data to present actionable insights & recommendations for the European Sales and Marketing Teams


Client Details

FMCG business in the West Midlands


Description

Reporting/Business Analysis:







* Critical to the role is the ability to synthesize insights and information into fact-based recommendations. Must be seen as the category expert by both the customer and internal teams





* Conduct/supervise business analysis and respond to category, customer, shopper and competitive industry trends to identify business building and category management opportunities for the Customer





* Deliver regular category performance reporting and key insights to the buying team





* Ongoing independent analysis of the competitive marketplace related to current and new products within category





* Ability to interpret and analyze 3rd party/syndicated data such as NPD and IRI 0











Category Management:







* Work closely with Sales & marketing to develop a collaborative category management approach and go-to-market strategy





* Assist customers during line reviews and modular resets, assist in modular development projects, drive and support the core line review process, new item recommendations, distribution, trading, on-shelf merchandising and POG creation





* Execute category leadership initiatives, including but not limited to: line reviews, pricing analysis, seasonal reviews and promotional programs, new item introductions, promotional planning and evaluation, as well as consumer usage analysis


Profile

* Superior computer skills including Access, Excel, Word, PowerPoint and database management tools





* Modular development expertise and experience- (Prospace)





* Syndicated sales data software experience (Retail Link, IRI)





* Will be comfortable working in one on one situations with buyers and senior management





* Strong analytical, verbal, written, listening and presentation skills





* Strong selling skills to permit selling-in of category management ideas and solutions


Job Offer

£43,000 - £47,000

9 to 10 month contract

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