Head of Digital

Expiring today

Recruiter
Location
England,London
Salary
£90000 - £125000 per annum
Posted
30 Jun 2017
Closes
28 Jul 2017
Ref
1628911
Contact
Clare Humphreys
Job Discipline
Digital
Experience Level
Director
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
I'm recruting for a digital leadership postion within a B2C online company based in Borehamwood.

This is a unique opportunity where you will be responsible for rolling out a new product.

The scope includes oversight of all customer acquisition, retention and analytics. The role involves the management of content & design across all digital channels to deliver best in class advertising and UX whilst achieving demanding targets relating to sales, premium income, search and social media/PR performance. The role also covers CRM from a database and customer journey perspective.

Key highlights of the role

* Formulate, develop & manage the marketing plans to achieve annual and profit targets within a marketing budget in excess of £1m.
* Be a key member of the senior management team driving the development and growth.
* Full line management responsibility
* Manage relationships with key decision makers
* Support review and development of database and data management systems
* Plan and manage 'best in class' content & design of the websites as well as social and mobile
* Develop and manage appropriate tracking and reporting metrics Ensure accuracy and compliance of all online and offline marketing materials.

Experience

* Significant experience with traditional Digital Marketing mix; including acquisition channels, retention and analytics
* Experience in managing UX/Design/web builds teams
* Significant experience of multi-channel marketing particularly within digital channels
* Knowledge of UX and online conversion optimisation techniques
* Excellent negotiation, presentation and relationship management skills along with demonstrable success in being able to lead and influence

The right candidate will have a B2C retail background with digital expertise. You would have experience in processing large amounts of data and managing a team.

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