Email Marketing Specialist / Digital Marketing Executive

26 Jun 2017
24 Jul 2017
Elina Lund
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Job Title: Email Marketing Specialist

Location: Bristol

Salary: Competitive

Our client is a successful and ambitious FTSE100 financial services company with digital media at the heart of its growth strategy.

They will shortly be adopting a new email service provider which, in conjunction with updated attribution reporting, gives us an opportunity to re-architect the way we manage emails from the ground up.

Working closely with the Marketing Communications and Data teams we're going to revolutionise the way we manage, assess and optimise email.

Job Role:

You will determine the future of email at the company. You'll write the strategy, set the contact frameworks, develop the logic for automation campaigns and then deliver it.

Key Duties and Responsibilities:

You'll make the company's email more effective; ensuring all the messages we send are relevant and targeted to engage action.

You'll also offer consultative expertise to the wider marketing team - advising on the best use of email within campaigns or user journeys.

Once campaigns are live you will monitor, test and decide how to optimise email performance. This will be a constantly evolving process.

The Candidate:

They need a strong individual to establish and deliver the best use of email for the company including its use for customer relationship management (CRM), converting leads to clients and cross selling and up selling to existing clients.

Essential Requirements

* 3-4 years relevant digital marketing experience
* Experience in developing email and trigger-based marketing campaigns
* Hands on skills using Adobe Campaign or leading Email Service Provider (ESP)
* Experience using Adobe Analytics and other analytics tools
* Experience working on client contact to deliver to key business value targets.
* Educated to degree level, preferably in a marketing or IT/Digital related subject

Desired Requirements

* Experience using CMS (content management system), including the use of HTML would be advantageous

Please click the APPLY button to send your CV for this role.

Candidates with the relevant experience or job titles of; Marketing Specialist, Email Marketing Consultant, Email Marketing Executive, Marketing Communications Consultant, Digital Marketing Consultant, Email Marketing Specialist, Senior SEO Consultant, Ecommerce Specialist, Digital Marketing Specialist, Email Specialist, Email Optimisation Consultant, Marketing Coordinator, Marketing Specialist, Marketing Officer, Online Marketing Specialist, HTML Specialist may also be considered for this role.

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