Marketing Managers

£65000 - £85000 per annum
22 Jun 2017
20 Jul 2017
Leslie Davies
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Michael Page are partnering with Bayer to recruit three Marketing Managers across their impressive brand portfolio including Berocca, Rennie and Canesten

As a result of recent leadership changes and a desire to be the best fast moving consumer health organisation, we're embarking on finding exceptional marketing talent to lead some of our most iconic consumer health brands like Berocca, Rennie and Canesten and realise our growth ambitions.

Client Details

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen.

Each year, tens of millions of people around the world select one of Bayer Consumer Health brands and products to help manage their own health and get the most out of life. Our vision is to be the world's leading consumer health care company championing consumers to make informed decisions about their self-care needs for a better life. Our Consumer Health marketing team works passionately towards this highly motivating and rewarding purpose.


You'll be excited by having full ownership of your brand, leading both the strategic and executional facets of your brands delivery and growth ambitions in the short and long term. You'll lead, empower, develop and envision your team against the growth agenda and be motivated by outperforming the competition.

In addition to your brand responsibilities you'll be motivated by playing a key role in delivering a transformational capability development programme that brings FMCG excellence to our consumer health business.

The Marketing Managers role responsibilities include:

* To lead, create and develop the 3-Yr brand strategy, goals and objectives engaging key stakeholders to the strategy and plans in order to grow ahead of the market and deliver the P&L required

* To lead the creation of the annual brand plan and cross functional implementation of the activation plans to deliver against planned sales, share and profit targets

* To own & be responsible for the brand performance, market and competitive understanding & operational KPI's & implications of these on your brand

* To work closely with the category and trade marketing teams to execute your plans in partnership with our retailers with excellence

* To contribute to the development of NPD and commercial innovation strategy & plans in partnership with global colleagues and own the rollout execution plans

* To actively support and collaborate with global team, sharing best practice and reapplying success

* To support Marketing head in developing and embedding FMCG marketing excellence within your immediate team and across the wider UK marketing team

* To lead, develop and inspire your direct reports to deliver your brand vision and performance targets


You're currently rated as top talent and are an ambitious individual who is keen to develop yourself and secure career advancement, which we can facilitate both within UK and globally. We offer attractive, top-end reward and recognition schemes to secure the best talent. If this is you, we'd love to hear from you.

Who you are / Minimum requirements:

* Passionate, curious & courageous with a clear desire to take accountability & ownership for your brand

* Significant consumer marketing experience gained in FMCG or consumer healthcare company

* Evidence of strong commercial acumen and P&L management

* Strong strategic thinking skills and evidence of developing strategies that have contributed to strong growth delivery

* Strong influencing and interpersonal skills underpinned with excellent communication skills

* Experience of working in a global matrix organization

* Strong ability to lead and develop your team

* Prior experience of agency partner management managing media buying essential

* Education to degree level or Marketing qualification

* A track record of New Product Development would be advantageous

Job Offer

The Marketing Managers Salary is competitive with the following benefits on offer at Bayer

* Highly ambitious company delivering strong growth

* Bayer have just moved to a fantastic, brand new, state of the art office location in Green Park in Reading

* As a company Bayer actively supports a healthy work life balance and operates and encourages a flexible working policy

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