Digital Marketing Manager

Location
England,West Midlands,Birmingham
Salary
£35000 - £40000 per annum + +Bonus
Posted
21 Jun 2017
Closes
19 Jul 2017
Ref
6968681
Contact
Jamie Reeves
Job Discipline
Digital
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Are you passionate about all things digital?

My client are a market leader, international company that are looking for a Digital Expert to join their team, and act as the go to person for all Digital activities. You will be instrumental in driving the digital strategy for the business. Ideally you will be a highly analytical person that has a proven experience in the full Digital Marketing mix.

Key responsibilities will include:
* Drive the Digital Marketing strategy
* SEO optimisation
* Website optimisation
* Creating automated marketing campaigns to defined customer segments
* Social Media - work with the team to drive effective campaigns and increase followers
* PPC and Remarketing - Set up effective campaigns using PPC and Remarketing to encourage traffic
* Digital campaign development process - Develop and execute campaign development process and associated tracking
* Manage the Digital Marketing budget
* Tracking and ROI Measurement
* Lead generation

Skills required are:
* Strong knowledge of SEO & PPC
* Familiar with the latest email marketing techniques and tools
* Understanding of contents role in the digital marketing mix
* An obsession with data and analytics
* Knowledge of demand generation funnels and a willingness to work towards lead generation targets
* Experience of managing multi-channel digital marketing campaigns
* Experience of marketing automation tools, CRM and e-commerce platforms

Success in this role relies on combining a high level of digital knowledge and skills with an aptitude for analytical analysis and the ability to interpret the data and act on it. Please do not delay in applying for this fantastic opportunity.

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

More jobs like this