Marketing Analyst

Location
England,South Yorkshire
Salary
£27000 - £28000 per annum
Posted
21 Jun 2017
Closes
19 Jul 2017
Ref
13836696/001
Contact
Freddie Stroud
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
Charities
Contract Type
Permanent
Hours
Full Time
Role purpose: To support the data requirements of the Charity, including targeting and understanding individual customers/members for campaigns and reporting on the outcomes in achieving specific business objectives.


Client Details

The client is a third sector organisation based in South Yorkshire.


Description

The marketing analyst will convey their analysis in a range of engaging ways to senior management and assist in the delivery of new technologies to help the organisation achieve its aims. The software used is Raiser's Edge

Key responsibilities:

* Ensure that data meets the Charity's needs and improve the quality of information held
* Work with data specialists to develop a robust data model and build a database that supports marketing activities
* Develop queries and reports as required
* Play an integral part in planning campaigns by recommending data and strategies based on data analysis and previous experience
* Produce analysis to build understanding of the Charity's supporter base, evaluate campaigns and feed back to colleagues
* Develop the use of Raiser's Edge as a Customer Relationship Management (CRM) tool
* Train other staff in the use of Raiser's Edge
* Stay up to date with developments in database marketing, and assist in the implementation of new ideas to improve the organisation's data capacity
* Pro-actively flag any issues with data analysis or the system, working with software suppliers and other support services as required
* Work within the Data Protection Act


Profile

The successful candidate will have the following experience:

* Essential: Experience in managing databases and using data software. Raiser's Edge experience is highly desirable but not essential
* High level of numeracy
* Good understanding of the techniques and processes involved in building data
* Computer proficient with Microsoft Office
* A marketing qualification is not essential but would be an advantage
* Personable, presentable and articulate.


Job Offer

A full time time position offering a salary circa £27k.

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