Digital Content Manager

Recruiter
Location
England,Berkshire,Reading
Salary
£33000 - £42000 per annum + Benefits
Posted
20 Jun 2017
Closes
18 Jul 2017
Ref
SB9994
Contact
Sophie Bryce
Job Discipline
Digital
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Marketing Specialist - Digital Catalogues

A Digital Catalogue is the output of product information into a specified format.

This is an opportunity to work for an American Fortune 500 company in the general building materials industry. The company, with headquarters in the US, primarily engages in the manufacture, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers primarily in North and South America and Europe.



Working closely with the Sales and Channel Marketing teams across the UK and EU, you will be responsible for understanding customers' requirements for online product information and assets. You will then manage the creation and maintenance of this information in the form of Digital Catalogues using and in house content system (Stibo).



As the role develops, there is also potential for you to liaise directly with our customers to ensure we're delivering to their brief and fulfilling our brands' online sales opportunities.



CORE RESPONSIBILITIES AND TASKS



CORE RESPONSIBILITY



This position is accountable for managing all product related data, information and content required within or in support of digital customer experiences and core functionalities intended to increase brand preference and purchase opportunity, and grow sales and market share across all customer segments. Product categories include but are not limited to: Paints, Stains & Finishes, Waterproofers, Aerosols, Applicators, Automotive, Calks and Sealants and Specialty Products.



Core functionalities may include but are not limited to: product information and detail pages, regulatory information, product compare, purchase history, guided navigation filters/categories/attributes, calculators, customer portal/dashboard and shopping cart.



Digital experiences, core functionalities and product information input/format/storage/retrieval may require unique approaches, customizations, and/or optimizations to remain up to date and consistent across a diverse and growing landscape of customer touch points and multiple devices and platforms such as web/desktop, mobile, social, tablet, interactive TV and in-store.



* Provide and maintain product data that supports all digital touch points, information and content planning, development/writing, compilation, verification and ongoing maintenance to ensure effective and up to date customer-facing experiences and capabilities that increase brand/product awareness, build customer loyalty and drive purchase process and opportunity.
* Coordinate product data, information and content optimization and delivery approaches within all digital customer experiences, tools and applications to ensure availability of accurate and consistent information across customer touch points, devices and platforms to connect with customers whenever and wherever they choose.
* Identifies needed enhancements within Stibo to increase productivity and efficiencies and presents findings to Manager, Master Data Management.
* Responsible for enriching and classifying products within Stibo via web portals and workflows for syndication to multiple internal and external systems including WebSphere commerce and digital catalogs.
* Collaborate with multiple Marketing teams, Channel Marketing Team, Category Management Team, SMEs within the company to understand product lines and positioning, and proactively ensure availability of information, content and assets required to fulfill new product launches, existing product extensions, product information changes (sales number changes, pack size changes, price changes, etc.), packaging changes and discontinued/replaced products.
* Facilitate collaboration between Channel Partners, Marketing and Product Managers, segment marketing teams, and/or SMEs to gain consensus/definition around merchandising rules, product rotations, and cross sell and up sell opportunities/pairings/bundles.
* Work with Marketing and Marketing Communications to define product content requirements, prioritize key attributes/differentiators, and use of appropriate language/voice/tone by segment to ensure content is user friendly and enables customers to make confident purchase decisions.
* Work with business stakeholders, SMEs, Marketing and Marketing Communications, internal IT resources, and/or outside partners to ensure consistency in product information, promotions, and pricing across disparate product information repositories and systems and customer digital experiences.
* Coordinate product photography needs through Marketing, ensure up to date images are used across all digital experiences, and maintain images with appropriate categories/keywords within Digital Asset Management (DAM) systems.
* Act as liaison across key product information contributors, users, or support teams (Marketing, Channel Partners and Business SMEs, Corporate and/or Stores IT functions, Customer Service, outside agencies and operations teams) to ensure accuracy and consistency as required to meet customer needs as well as project/business deadlines, goals and objectives.
* Verify availability of regulatory information and legal compliance of product trademarks, product information/data and assets.
* Supports Manager, Master Data Management on additional projects as requested.

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